Readability
Resources
Make every piece you write easier to read and understand
All
- All
- 01 Message length
- 02 Paragraph length
- 03 Statistics
- 04 Sentence length
- 06 Word length
- 07 Jargon
- 08 Adjectives and adverbs
- 09 Readability scores
- 10 Conversational writing style
- 11 Spelling, punctuation and grammar
How long should your press release lead be?
Stop writing 103-word leads Are you still smooshing all of the W’s into the first paragraph of your press release?...
Get your story across in 120 seconds or less
5 steps to telling your story fast Journalists spend, on average, less than a minute reading news releases, according to...
How to write a short sentence
6 ways to streamline sentences If your sentences are too long, readers won’t understand them. So how can you write...
How to get the hyperbole out of your web page
Improve your fact-to-fluff ratio Readers are busy. Fluff takes space. Space takes time. So let’s cut the fluff and get on with...
Short-form digital content helps readers choose
Too many options paralyze people Here’s a famous story among persuasion researchers and Malcolm Gladwell fans: ...
Stop wasting web visitors’ time with puffery, hype
Web visitors ‘get visibly angry’ at verbose sites Here's an interesting dichotomy: Killing time is the killer app for mobile...
Modifiers are ‘the great deceivers’
'The illusion of meaning without its substance' Modifiers are "the great deceivers," according to The Associated Press Guide to Good...
Let’s get real
How much time will readers spend with your message? Talk about TMI: Your readers receive the data equivalent of 174...
When to use adverbs and adjectives
'Applewood-smoked bacon' just tastes better Turns out a Southwestern Tex-Mex salad by any other name would not taste as good....
Why cut the marketing fluff from your web page?
Hype reduces reading, sharing — even sales When "king of usability" Jakob Neilsen cut the fluff from a web page...
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