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<strong>Don’t let your head get cut off</strong> Write online headlines that don’t get cut off by Google, social, mobile screens — or your reader’s attention. <a href="https://www.istockphoto.com/photo/measuring-tape-in-hand-gm1022503142-274515323" target="_blank" rel="noopener noreferrer"><em>Image by berkay</em></a>

How to write short online headlines

Web heads must fit on mobile apps, more Not everyone...
Channels / Skim, scan, read / Web
<strong>Give the people what they want </strong><em>Information I can use to live my life better</em> travels further and faster on social media. <a href="https://www.shutterstock.com/image-photo/hand-writing-helpful-tips-black-marker-127072601" rel="noopener" target="_blank"><em>Image by Ivelin Radkov</em></a>

How to write status updates that go viral?

Be an informer, not a meformer “How do you find...
Channels / Content marketing
<strong>Give the people what they want </strong><em>Information I can use to live my life better</em> travels further and faster on social media. <a href="https://www.shutterstock.com/image-photo/hand-writing-helpful-tips-black-marker-127072601" rel="noopener" target="_blank"><em>Image by Ivelin Radkov</em></a>

How to write status updates that go viral?

Be an informer, not a meformer “How do you find...
Channels / Content marketing
Make mine to go With more than 50% of your audience members engaging with your channels via smartphone, it's time to make your message mobile. Image by Gustavo Spindula

Mobile makeover for depression post

Communicator transforms piece for the small screen Make mine to...
Channels / Web
<strong>Hard copy</strong> Reading on a smartphone is tough, thanks to five major usability issues.

5 obstacles of mobile reading

Screen size, fat fingers and more Reading your web page...
Channels / Web
<strong>Write about the reader</strong> We think the topic is the topic. But if you want to get read, make the reader the topic of every release. <em>Photo by <a href="https://www.flickr.com/photos/_flood_/" title="Flood G." target="_blank">Flood G.</a></em>

Rethink the release

Focus on the reader, not on PR 101 approaches When...
Channels / PR
Sell a story, not a product

Sell a story, not a product

The media's not shopping for a commercial Journalists aren't looking...
Channels / PR
test

Shake it up

Osborn Barr reimagines a press release When Rachel McGrew, manager...
Channels / PR
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