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Get the word out via email, press releases, social media and the web

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<strong>Short and sweet</strong> Why write <em>employment</em> when you can write <em>jobs</em>? Save your readers processing time by choosing short words. <a href="https://www.shutterstock.com/image-photo/london-uk-june-28th-2018-word-1122939719" target="_blank" rel="noopener"><em>Image by chrisdorney</em></a>

What’s the best length of a word online?

The New York Times averages 4.9 characters An editor once...
06 Word length / Channels / Readability / Web
<strong>Just for you</strong> Segment lists, then use meaningful pieces of data — your recipient’s dog’s name, maybe — to nanotarget readers. <a href="https://www.shutterstock.com/fr/image-photo/close-woman-hand-throwing-red-arrow-1748915333" rel="noopener noreferrer" target="_blank"><em>Image by Anucha Tiemsom</em></a>

Email personalization techniques: Go beyond targeting

Segment lists to customize email newsletters, campaigns Email receivers have...
Channels /
<strong>You’ve got mail</strong> In the battle for attention in the inbox, only the most relevant, valuable email newsletters and promotions will survive. <a href="https://www.shutterstock.com/pl/image-photo/dartsboard-bullseye-business-wear-552299530" rel="noopener noreferrer" target="_blank"><em>Image by Rawpixel.com</em></a>

Why write relevant email messages?

Irrelevant content No. 1 reason readers unsubscribe Talk about competition...
Channels /
<strong>What's in a name? </strong>Not much. Go beyond name-calling to tailor your message to your readers' best interests. <a href="https://www.shutterstock.com/image-photo/hello-name-tag-sticker-on-white-498007852" rel="noopener noreferrer" target="_blank"><em>Image by EHStockphoto</em></a>

3 email marketing personalization tips

Be careful using names When should you use subscribers' names...
Channels /
When it comes to getting the word out on your web page, what you take off the first screen is as important as what you put in. <em><a href="https://www.shutterstock.com/image-photo/designer-creating-prototype-mobile-application-testing-788466826" target="_blank" rel="noopener noreferrer">Image by JpegPhotographer</a></em>

Weed out your web page above the fold online

Don't bury your message under sharing buttons, bylines and chrome...
Channels / Web
<strong>Get clicked</strong> When reading emails on mobile, recipients click 40% less often, find it 48% harder to understand content and are more likely to unsubscribe. Now what?

How to write great mobile emails

Reach recipients on their smartphones It’s Americans’ No. 1 online...
Channels /
<strong>Nobody does it better</strong> Email remains the perfect complement to websites and social media, argues Jakob Nielsen. <em><a href="https://www.shutterstock.com/image-photo/smiling-black-young-man-glasses-holding-1296335626" target="_blank" rel="noopener noreferrer">Image by fizkes</a></em>

Why email newsletters are so valuable

They’re the best tool for supplementing websites You can't beat...
Channels /
<strong>Inbox is king</strong> “Email may well be your most productive marketing tool,” says HubSpot viral marketing scientist Dan Zarrella. <a href="https://www.shutterstock.com/image-photo/you-have-got-mail-95390650" target="_blank" rel="noopener noreferrer"><em>Image by rangizzz</em></a>

Why email marketing works [Statistics!]

It’s the No. 1 sharing channel in the world 4,300%....
Channels /
<strong>Like a real person said it</strong> Write quotes that sound human, not like a computer spit them out.

How to write good press release quotes

Add passion, personality to your sound bites A frustrated PR...
Channels / PR
<strong>Say it ain’t so</strong> If it doesn’t sound conversational and substantive, don’t expect journalists to pick it up. <a href="https://www.shutterstock.com/image-photo/businessman-holding-paper-that-say-blah-113481784" target="_blank" rel="noopener noreferrer"><em>Image by happystock</em></a>

Why CEO press release quotes suck

Reporters hate PR quotes What's the least important element in...
Channels / PR
Journalists’ biggest pet peeve is pitches and releases that aren’t relevant to their audiences. <a href="https://www.shutterstock.com/image-photo/businesspeople-holding-target-against-their-faces-1011274288" target="_blank" rel="noopener noreferrer"><em>Image by Andrey_Popov</em></a>

Define target audiences in public relations pitches

They chew gum, don’t they? Journalists’...
Channels / PR
<strong>Hit the target</strong> To grab editors’ attention, steal a tip from these Silver Anvil winners. Lead with the readers’ needs — not with your products, services, programs or ideas.

Write leads for your public relations target audience

Put the readers’ needs — not your products, services —...
Channels / PR
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