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<strong>Lead the way</strong> Write press release leads that engage readers, instead of these PR 101 approaches.

Six press release leads to avoid

How many of these have found their way into your...
Channels / PR
<strong>Tweet this!</strong> What’s the most effective length of a tweet that twitter users will retweet? The best character limit for a hashtag? <a href="https://www.shutterstock.com/image-photo/kiev-ukraine-january-16-2015-hand-253197052" rel="noopener" target="_blank"><em>Image by rvlsoft</em></a>

What’s the best tweet length?

Plus: What’s the best hashtag length, word length and reading...
Channels / Content marketing
<strong>How long is too long for your email newsletter?</strong> 600 words? 400? 200? <a href="https://www.shutterstock.com/image-photo/measuring-tape-9252256" target="_blank" rel="noopener"><em>Image by Teresa Azevedo</em></a>

What’s the best email newsletter length?

People average 51 seconds on e-zines The No. 1 advice...
01 Message length / Channels / / Readability
<strong>Let’s go places</strong> Why make every release a news release? Feature releases may get more attention. <a href="https://www.shutterstock.com/image-illustration/tula-russia-february-28-2021-toyota-2004421619" target="_blank" rel="noopener noreferrer"><em>Image by white vector</em></a>

How to structure a press release

Toyota takes on feature releases When PR pros at Toyota...
Channels / Persuasive writing / PR / Writing structure
<strong>About us</strong> A boilerplate is the short “About us” paragraph at the end of a release that describes your organization.

Press release boilerplate best practices

Boil your company down with boilerplates Boilerplates: Can’t live with...
Channels / PR
<strong>What’s the problem?</strong> Use this story template to make your next case study, testimonial or narrative more dramatic and powerful. <a href="https://www.shutterstock.com/image-photo/investor-lawyer-executive-speed-urgency-delay-1050029477" rel="noopener" target="_blank"><em>Image from Roman Samborskyi</em></a>

How to write a case study [example]

Zimmer Inc. uses the P-S-R format Roz Chast's "Story Template"...
Channels / Content marketing / Persuasive writing / Storytelling / Storytelling / Templates / Writing structure
<strong>Is your site a pain in the back? </strong>How can you overcome the obstacles of screen reading? <a href="https://www.shutterstock.com/image-photo/rear-view-young-man-holding-his-95679289" rel="noopener" target="_blank"><em>Image by Evgeny Atamanenko</em></a>

Reading online hurts your web visitors’ bodies

Screen reading causes insomnia, backache — even serious illness Yes,...
Channels / Web
<strong>Put on a happy face</strong> How can you write blog content that gets readers to read your posts? Make messages positive and emotional.

How to write positive, emotional content marketing pieces

Use the Awwwww Factor to make blog posts go viral...
Channels / Content marketing
<strong>Nest egg</strong> How-to stories helped the American Egg Board sell $40 million more eggs for Easter. What can they do for your organization? <a href="https://www.shutterstock.com/image-photo/perfect-colorful-handmade-easter-eggs-isolated-585011149" target="_blank" rel="noopener noreferrer"><em>Image by Svitlana-ua</em></a>

How-to story example: The American Egg Board

Tipsheets are an eggcellent idea, demonstrates this Silver Anvil winner...
Channels / PR
Take a tip from this annotated tipsheet and stop telling folks what to do. Instead, focus your story on <em>how</em> to do it. <a href="https://www.shutterstock.com/image-photo/perfect-fresh-green-apple-isolated-on-408483697" target="_blank" rel="noopener noreferrer"><em>Image by CWIS</em></a>

How-to story map: Green Apple Day of Service

Silver Anvil winner gets attention with tipsheets When PR pros...
Channels / PR
<strong>Easy as 1-2-3</strong> Here’s how to write a how-to story — aka a tipsheet or service story. <a href="https://www.istockphoto.com/photo/make-the-first-step-gm504908890-83414357" rel="noopener" target="_blank"><em>Image by IvelinRadkov</em></a>

Try this how-to story template

Tips for writing a tipsheet Service stories aren’t news articles....
Channels / Content marketing / Persuasive writing / Templates / Writing structure
<strong>Top tips</strong> How-to stories — aka tipsheets and service stories — move people to act.

Why write how-to stories?

Tipsheets get read, shared, used and acted upon What makes...
Channels / Content marketing / Persuasive writing / Writing structure
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