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Get the word out via email, press releases, social media and the web

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<strong>Try a little cleverness</strong> Entertainment is the No. 1 reason people share email, according to Chadwick Martin Bailey. <a href="https://www.shutterstock.com/image-photo/man-holding-yellow-balloon-smile-face-519480580" rel="noopener noreferrer" target="_blank"><em>Image by Sasin Paraksa</em></a>

How to write clever email subject lines

Try wordplay, humor, creative techniques Among the most popular subject...
Channels /
<strong>It’s all about the reader</strong> Want to get opened? Write about the reader’s favorite topic. <a href="https://www.shutterstock.com/image-photo/female-hand-hold-open-envelope-post-515072374" rel="noopener noreferrer" target="_blank"><em>Image by AngieYeoh</em></a>

How to write email subject lines that get opened

Target the recipient to boost email analytics Useful information is...
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<strong>Window on your world</strong> The preview pane is one of the top three elements recipients use to decide whether to open — or delete without reading. <a href="https://www.shutterstock.com/image-photo/real-vintage-house-window-frame-isolated-1675001626" rel="noopener noreferrer" target="_blank"><em>Image by Kwangmoozaa</em></a>

How to write an email preview pane

Give readers a peek at your contents Eight out of...
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<strong>Hey, did you hear?</strong> Is your tone conversational? Then you’re on the right track. <em><a href="https://www.shutterstock.com/image-vector/flat-design-conversation-bubble-icon-vector-470769704" target="_blank" rel="noopener noreferrer">Image by jemastock</a></em>

Use a conversational writing style in press releases

Run the ‘Hey, did you hear?’ test Having trouble nailing...
Channels / PR
<strong>Developing a voice for your messages?</strong> Define it, give it a name and use it. <em><a href="https://www.shutterstock.com/es/image-photo/quotation-bubble-chalk-board-please-leave-168616133" target="_blank" rel="noopener noreferrer">Image by Georgian Bay Boudoir</a></em>

How to develop tone of voice in writing

What writing style, word choices should you use? The hardest...
Channels / Web
How would you like to cut and paste 10-line URLs into a browser? Department of Defense employees don’t like to either. <a href="https://www.shutterstock.com/image-photo/fighter-jet-plane-isolated-on-white-1350744410" rel="noopener" target="_blank"><em>Image by aappp</em></a>

Create email newsletters for the DoD

Uncle Sam wants you to write emails his employees can...
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<strong>Measure up</strong> What’s the optimal subject line length? 60 characters? 40? 25 to 30? More? Less? <a href="https://www.shutterstock.com/image-photo/tape-measure-isolated-on-white-280202324" rel="noopener noreferrer" target="_blank"><em>Image by goir</em></a>

How long should email subject lines be?

Do shorter ones get higher open rates? Call it the...
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<strong>Take these 3 keys to e-zine success</strong> 1) Focus. 2) Focus. 3) Focus. <a href="https://www.shutterstock.com/es/image-photo/two-hands-holding-fingers-like-frame-44233081" rel="noopener noreferrer" target="_blank"><em>Image by Robert Kneschke</em></a>

To shorten email, find your focus

Expand on, but don't exceed, the subject line When a...
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<strong>Step by step</strong> Rethink your story with the feature-style story format. <a href="https://www.shutterstock.com/es/image-photo/hand-establishes-wooden-cube-isolated-on-94902802" rel="noopener" target="_blank"><em>Image by Galushko Sergei</em></a>

How to structure a blog post

WCB-Alberta takes on opioid addiction I love it when my...
Channels / Content marketing / Persuasive writing / Writing structure
Keep the reader engaged from the lead to the final kicker. <a href="https://www.shutterstock.com/image-photo/word-cube-building-blocks-text-design-1913116204" rel="noopener" target="_blank"><em>Image by Pramoon Design</em></a>

What’s the best blog post structure?

Credit Union explains EQ in a feature “Always grab the...
Channels / Content marketing / Persuasive writing / Writing structure
Journalists have more to do, fewer resources to get it done with. So write news releases that do the job for them. <a href="https://www.shutterstock.com/image-photo/male-journalist-microphone-on-white-background-1670708191" rel="noopener" target="_blank"><em>Image by Pixel-Shot</em></a>

Importance of writing in public relations?

Journalists and bloggers need help Call her a preditor. [caption...
Channels / PR
<strong>Hey, y’all</strong> Here’s how six PR pros made the reader the topic in their PRSA Silver Anvil Award-winning campaigns. <a href="https://www.shutterstock.com/image-photo/london-uk-july-8th-2018-word-1143599534" target="_blank" rel="noopener noreferrer"> <em>Image by chrisdorney</em></a>

Try second person for press release leads [Examples!]

Lead with you in media relations pieces It's counterintuitive, but...
Channels / PR
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