Create a friendly writing structure

Persuasive writing / Writing structure

Want your brand to seem more personable?

Brands that run more feature-style stories are seen as being more:

Hey, neighbor! — **Neighborly and intelligent** Polish your brand image with feature-style stories. *Image by GunnerVV*

Honest
Fun
Neighborly
Intelligent
Personable
Thought-provoking
In the know
In touch with reader values

That’s according to “Impact,” a 2001 study led by the Readership Institute at Northwestern University and sponsored by the Newspaper Association of America and the American Society of Newspaper Editors.

Want to get some of that for your brand? Run more feature-style stories.

Draw readers in and move them to act

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