Subject line writing workshop: Get opened
Nail this skill in just 3 hours in a Mini Master Class* or webinar
Some 68% of emails don’t get opened — let alone read. In fact, an average of 276 emails languish unread in inboxes at any given time. That’s an increase of 300% in just four years.
In this environment, how do you make your emails stand out in the inbox and boost your clickthrough rates?
In this writing workshop, you’ll learn how to grab attention in the inbox to get your emails opened, read, clicked and shared.
Best of all, you’ll perfect this skill in just three hours in our Mini Master Class* or webinar.
“The clickthrough rate on our email newsletter increased by 400% after I applied Ann’s suggestions for writing online headlines.”
— Jamie Porter, industry communications content editor, Travel Oregon
Team training
Get a customized workshop at your convenience.
What you’ll learn in this writing workshop
In this subject line-writing workshop, you’ll learn how to write great subject lines that increase your open rates and clickthrough rates. Specifically, you’ll learn how to:
Go beyond the subject line. Recipients look at four elements — not just the subject line — to decide whether to open or delete. Are you ignoring 75% of your chance to get opened? (This might be your No. 1 email marketing strategy.)
Avoid the No. 1 reason people unsubscribe. And find out how to take advantage of the most sharable word in the English language to boost opens.
Write email subject lines that aren’t too long. Chances are, yours are twice as long as they should be for mobile devices.
Use a cool, free tool for testing your subject lines. At Wylie Communications, we’d never send emails without using this. (This also helps you avoid spam trigger words.)
Use emojis to get your email list to open the email. And what about exclamation points? (Works for blog post headlines too!)
Use AI for writing subject lines. Yes, a robot can help you write good subject lines that boost our email open rates and newsletter open rates.
Get Ann to help you write reader-focused messages. Watch as writing coach Ann Wylie edits your homework live in class. That’s how we put the master in the Mini Master Class!
“This is definitely a must for all digital communications professionals.”
— Chet Jechura, audience engagement manager, Bread for the World
*What’s a Mini Master Class?
In our Mini Master Class, you’ll do a deep dive on a single subject in just 3 hours:
- Learn how to write effective emails that get opened in one 90-minute class.
- Practice the techniques you’ve learned on your own communications.
- Get coaching and feedback from Ann.
In our webinars, your team will learn a new writing skill in one 90-minute class.
Are you ready to make recipients love you?
Start writing subject lines that get opened today.
Team training
Get a customized workshop at your convenience.
Learn more about our other writing workshops.
Questions? Please contact Ann.