Press release quotes-writing workshop
Nail this skill in just 3 hours in a Mini Master Class* or webinar
25% of reporters rank quotes as the least important element in a press release — after the boilerplate and dateline (Greentarget).
How can you turn lame-ass quotes into scintillating sound bites that reporters actually appreciate and use?
In this writing workshop, you’ll learn how to write killer sound bites for your releases and other messages.
Best of all, you’ll perfect this skill in just three hours in our Mini Master Class* or webinar.
“Since I attended Ann’s PR writing class and started implementing her tips, every press release I’ve written has been picked up by the media. That’s what I call ROI!”
— Stephanie Sobotik, senior manager, global marketing communications at Freescale Semiconductor
Team training
Get a customized workshop at your convenience.
What you’ll learn in this writing workshop
In this writing workshop, you’ll learn to write executive quotes that readers want to read and that journalists want to steal. Specifically, you’ll learn how to:
Write quotes that sound human — not like a computer spit them out. 50% of journalists complain that press release quotes don’t sound natural. Don’t forget to add the human element.
Make executives sound eloquent. Get your next promotion when your CEO starts seeing her quotes in her favorite business publication!
Write tight bites. Even a lame quote will sound better when you use our quote length targets.
Put a quota on quotes. Steal a trick from The New York Times to put the bite in the sound bite. Use our trick to keep every vice president from expecting to be quoted in the release.
Make your sound bites sound better when you model Silver Anvil Award winners, The New York Times and other masters of executive quotations.
Avoid the worst PR clichés. PR Newswire sees 1,284 of these in a single month. Make your sound bites stand out by avoiding them.
Get Ann to help you write killer bites. Watch as writing coach Ann Wylie edits your homework live in class. That’s how we put the master in the Mini Master Class!
*What’s a Mini Master Class?
In our Mini Master Class, you’ll do a deep dive on a single subject in just 3 hours:
- Learn how to write good quotes in one 90-minute class.
- Practice the techniques you’ve learned on your own communications.
- Get coaching and feedback from Ann.
In our webinars, your team will learn a new writing skill in one 90-minute class.
Are you ready to write killer bites?
Don’t waste time: Start writing great executive quotes in your press release and other messages. Don’t miss out!
Team training
Get a customized workshop at your convenience.
Learn more about our other writing workshops.
Questions? Please contact Ann.