What graduates say about Reach Readers Online
“Even if you’re a seasoned writer, there are major takeaways from this presentation. Little things you can do to capture attention, be more concise, and be more readable to a mobile audience.”
— Tom Bartsch, brand journalist, Sentry Insurance
“All writers of mobile content should attend.”
— Cean Burgeson, senior content creator, Whirlpool Corp.
“A great way to take a step back from your own company and learn some new tricks and techniques to make your own website stand out.”
— Susan van Barneveld, APR, Antarra Communications
“I love how interactive it was and that we went through real-life examples of others’ work.”
— Elyssa Bernstein, communications specialist, Commonwealth Partnerships
“It was great! The content was specific, concrete and practical. The personal review of my copy was extremely valuable.”
— Laura Buchanan, senior content development specialist, United Methodist Communications
“This was the best writing workshop I’ve ever taken. It was packed with best practices backed up by research.”
— Liz Carmack, senior communications specialist, Texas Association of Counties
“Super powerful. Loved the pacing, images/illustrations, tools, techniques. Ann is a super dynamic teacher and presenter. It’s not easy keeping the energy and excitement going for a whole day, but she did it!”
— Eden Dabbs, communications and outreach representative, Portland Bureau of Planning and Sustainability
“Revolutionised the way my communications team and I approach writing for online consumption.”
— Nikki Van Dusen, manager, internet communications, Alberta Public Affairs Bureau
“I have a renewed energy for improving my web writing, learning more about best practices, and convincing my co-workers to do the same.”
— Megan Eatough, communications web specialist, City of Hillsboro
“It’s refreshing. Ann’s workshop breathed new life into how I think — and write — in a digital-first world. It revitalized my style and creativity. There’s so much to take away from the workshop. You’ll walk away a better writer.”
— Avery Faehling, PR specialist, Sentry Insurance
“How to shape writing for mobile — very concrete take-aways for evaluating my program’s communications.”
— Aimee Fasnacht, associate director, alumni relations, Franklin & Marshall College
“Information many communicators don’t consider when writing for the web. Web writing is a completely different animal from print writing, which is just one reason it’s crucial to stay up-to-date on new web-writing techniques!”
— Lynanne Feilen, director of publications, Medical Library Association
“This workshop was great! I feel like I’m equipped with better tools to be an effective writer on all my projects moving forward.”
— Courtney Frappier, senior account executive, RED PR
“Excellent! Learned more and hands-on practice than any other workshop I’ve attended.”
— Linda Frost, public affairs officer, Air Force Manpower Analysis Agency
“Not a tiny tweak but a new form of writing.”
— Eve Gelman, director of marketing, Peddler’s Village Partnership
“The best. Loved it. I’ve gotten more out of Ann’s online classes than any other I’ve taken. She provides the data to back her best practices. I love sharing that with my clients too. I thought I was pretty good at my craft, but Ann challenged me to go to the next level. Also, Rev Up Readership is one the best resources I’ve ever used.”
— Stacy Graves, president, Word Coaching
“Ann Wylie really knows her subject. Her ideas are clear. She gives real-world examples. Her information helped us review our own website — and look at our client’s sites with a fresh set of eyes.”
— John Hahn, director, Caugherty Hahn Communications, Inc.
“After using Ann’s headline-writing techniques, we saw the clickthrough rate on our featured video increase by 434% to 821%.”
— Cindy Javelet, communication coordinator, City of Arvada
“This is definitely a must for all digital communications professionals.”
— Chet Jechura, audience engagement manager, Bread for the World
“I love it! There was so much knowledge packed into two days. I can’t wait to take my learnings back to my company.”
— Dan Kimball, social media manager, re:group, inc.
“Wonderful! Loved the focus on data. This is the first class I’ve taken in which I’m likely to review my notes.”
— Caroline Kipp, senior community relations specialist, Town of Castle Rock
“Ann’s information was relevant and important for success, for writing for device reading. Run, don’t walk to her session.”
— Sandra Knight, director, public relations at Smith Group JJR
“It was a wonderful way to get a lot of great writing and readability tips in a short amount of time.”
— Kelly Kostanseky, public relations specialist, Precision Design
“My team gained valuable skills that we immediately began to implement. We are excited to keep the momentum moving.”
— Rachael Kuroiwa, chief communications manager, City of Arvada – City Managers Office
“Awesome! I was feeling burnt-out when I arrived. Thanks for reviving me!”
— Dora McAlpin, senior editor, Department of Defense
“From the shock value of reading statistics on mobile to the humor and incisive recommendations, this master class changes the way we write.”
— Teresa McGaffic, senior copywriter, Golden I Credit Union
“An information-rich, incredibly useful and practical class on writing for the web. I’ve used this information to guide the writing of every page of our new site. Ann’s approach is research-based, easy to understand and makes writing for the web easier and more effective.”
— Kathryn M. Reith, APR, director of communications, Lake Washington School District
“This was a helpful workshop that make me pause and be really intentional with every word I write.”
— Hannah Quick, pr specialist, Sentry Insurance
“Simply life changing.”
— Jose Romero, technical product manager, NXP Semiconductors
“The information about how people read and process information (or don’t!) will help me make the case to leaders and communicators who are reluctant to change.”
— Wendy Sauvageot, communications lead, internal communications, Department of Defense
“This was a densely-packed training that offered expert guidance and real-time practice sessions on sharpening our skills. Every word that Ann uttered had value — there is zero wasted time.”
— Elizabeth Seaberry, communications specialist, Disability Rights Oregon
“Phenomenally value packed.”
— Elizabeth Seaberry, communications specialist, Disability Rights Oregon
“Ann is one of the most insightful and helpful writing and reading coaches.”
— Howard Sholkin, professor, Boston University & Lasell College
“The most valuable professional development opportunity, and the most inspiring.”
— Lisa Stage, marketing specialist, University of Arizona UITS
“Good tips and how-tos for punching up your online content and getting the job done in fewer words.”
— Sara Stewart, account coordinator, Maxwell PR
“A great course for virtually every level of web writer, from beginner to expert.”
— Jill Stueck, corporate affairs director, AT&T
“This was a great workshop that gave me tools and ideas that I can use TODAY. Even minor changes can make a major difference and Ann showed me how to make them and where they are most effective.”
— Jennifer Valdez, web systems administrator, City of Arvada – Information Technology
“I learned, I laughed, I became a better digital writer.”
— Gigi Zenk, communication & outreach director, Washington State Department of Licensing
Learn how to adapt your writing style to Reaching Readers Online in our in-house web-writing classes and public web-writing workshops.
You’ll learn to reach audiences with short mobile attention spans, how to write web content to be read on smartphones and how to use Ann’s simple hacks for search engine optimization.