“Ann’s expertise shined through in her lessons on the writing process and ways to implement her advice. Her feedback was killer and her attitude about efficiency and ‘loving Saturdays’ will help keep me focused on my time management for a long time.”
— Lucas Ecklund-Baker, communications specialist, 1031 CORP.
“This was a terrific workshop — wish I had taken it 30 years ago.”
— Christy Bash; manager, corporate communications, Elliott Group
“Ann ‘talks the talk’ by providing concrete examples and sharing stories to keep us engaged while we are learning.”
— Amy Bobb, assistant editor, PSATS
“Fantastic — if you’re a writer, you’ll learn something from Ann!”
— Jen Bratton; project manager, IT communications office; Indiana University
“All of Ann’s classes are amazing, and this one didn’t disappoint. It was the perfect blend of lecture and work. The critiques were valuable — not only mine, but hearing the others.”
— Charlene DeBar, senior manager of corporate communications, Canon Medical
“It was very valuable information. I’m sure I will be using Ann’s building blocks for a solid writing process for every writing project I undertake for the rest of my writing career.”
— Ryan Duffy, strategist, corporate communications, media relations, Enbridge Energy
“Always love these workshops with Ann! The discussions, the counsel, the tools — all with the price of admission (and I pay out of my own pocket).”
— Laurel English, principal, English Communication
“Amazing!”
— Lauren Fielder, web content producer, CAI
“Chock full of information! It is well worth the price and learning more about the writing technique.”
“This is a great exercise in the importance of audience-centered messaging. Ann does a great job of helping writers take ego out of their writing and make the greatest impact in the fewest number of words.”
— Joel Hall, health communicator, Centers for Disease Control and Prevention
“The workshop provided me the most usable information and tools that I can take back and implement at work tomorrow.”
— Dianna Hemphill-O’Byrne, communications specialist, PCL Construction
“I feel like I took a full semester of a college writing course in a month with how much I learned!”
— Reagan Henley, community relations specialist, Service Corporation International
“I often feel like I need to sit down and squeeze the orange until either my hand goes numb or the orange is completely negated of juice. This concept gives me permission to move around, to walk away, and to still accomplish what I want to do without the pain and suffering.”
— Jenny Holmes, public relations & communications specialist, Sourcewell
“It was incredibly insightful. I thought my writing was good at the time, but now I have so many ideas for how to make it better!”
— Ann Hyland, chief communications officer, Heartland Consumers Power District
“This is a valuable workshop for those who need to write on a regular basis — across writing styles/genres.”
— Joyce Isabelle, partner, Growth for Good
“It’s amazing and filled with valuable info.”
— Juanita Jimenez-Soto, associate senior director of communications, AARP
“It is possible to get better at the process of writing. I always just thought that I was bad at that part.”
— Amanda Johnson, project manager, Prince William Sound Regional Citizens’ Advisory Council
“More valuable than any other workshop I’ve ever attended.”
— Nan Johnson, communications director, VCU School of Dentistry
“I found the course very valuable, and it’s prompted me to shift my writing strategy to focus more on pre-writing and to embrace free writing without distraction.”
— Jason Klein, director of communications, Groove
“It was so great. So many new perspectives and new tips and tricks to become a successful writer.”
— Halle Lipov, publicist, Sprouthouse Agency
“Excellent workshop. Tons of practical information for experienced and new communicators.”
— Rob Marzulli; associate director, strategic communications and editorial; The SPI Group
“I think this workshop would be invaluable to any person who wants to write better.”
— Phyllis McElroy, director of communications, Communities for a Healthy Bay
“This workshop has given me so much confidence to go out and tackle projects that I usually push off because I think I need to set aside so much time to do my research and write all at the same time in order to keep things fresh in my mind. This workshop has reframed my take on what is usually considered daunting, written pieces.”
— Tara McGrogan, communications coordinator, Alyeska Pipeline Service Company
“Ann’s tips for writing budget and planning are really valuable in terms of having a solid writing process. I love the idea of writing to a word count to avoid overwriting.”
— Beth Moeller, senior project manager, IT communications office; Indiana University
“It helped organize my thoughts, reduce clutter, and gave me insights into how to improve my writing when I get stuck.”
“There were so many takeaways. It made me excited to write again without fear. The breakdown makes life so much better for us writers.”
— Sujata Parida, senior prof. manager, SPI Group
“SO helpful. I’ve found a new way to think about writing, making it less intimidating.”
— Michelle Petrillo; senior account manager, communications strategy; The SPI Group
“I learned more about communications writing in two days than all of my previous trainings over the past seven years combined.”
— Christine Rochelle, content manager, iCIMS
“I loved every minute of it and want more! I can officially say my bout of writer’s block has been kicked. I am more self-aware and know I need more time to incubate.”
— Danielle Sabbagh (Nielsen), communications specialist, Kumon North America, Inc.
“Well worth the money. I took this class because it was about the writing process, which you don’t hear about very much in business writing. I appreciated the process and the practical tips for real-life application.”
— Jessica Sall, web communications coordinator, Oregon Department of Fish and Wildlife
“I cannot stop talking about the workshop. I gained so much from the five two-hour sessions. I am eager to see how I am able to apply to my writing on a daily basis.”
— Jessica Seward, senior director of marketing, Albireo Energy
“I had no idea how there could be a foolproof writing process, but there IS!”
— Lisa Stage, marketing specialist, University of Arizona
“The entire process was valuable, it really helped getting me organized and easy to write now.”
— Brian Usher, manager, US Cellular
“This workshop took a daunting task and put it into easy steps to follow. Following the steps, all of a sudden you had a paper written with very little stress.”
— Brian Usher, manager, US Cellular
“The workshop really upleveled my writing skills in a BIG way and I’m excited to see the impact of my learning in all the content I create for my organization. I feel confident in creating clutter-breaking content – something which I didn’t feel earlier!”
— Juzbi Walia, strategic communications advisor, City of Guelph
“This is a great workshop with a lot of valuable information. I like Ann’s personal approach to teaching. The whole course felt as though we were having a great discussion over coffee instead of sitting in a classroom.”
— Joanne Winburne, content strategy communications manager, Virginia Department of Transportation