You publish.
You post.
You press Send.
Here’s why:
Your audience is burned out on social media — scrolling fast, tuning out, skipping anything that doesn’t grab them instantly.
You're competing against AI-generated drivel, algorithm-boosted junk, dancing toddlers and monkeys in pajamas.
Your followers are sick of recycled trends, marketing fluff and anything that looks generic or salesy.
This isn’t a content-volume problem.
It’s a clarity and connection problem.
So how do you keep your posts from getting lost in the blur?
“Your writing will change dramatically.”
— Furhana Afrid Ebner
communications specialist,
Los Alamos National Laboratory
Agenda
for this content marketing-writing training
In this content marketing-writing training, you’ll learn to how to:
Think Like a Friend, Fan or Follower.
Watch your social media reach and influence grow when you deliver relevant, valuable, useful content. Position your organization as the expert in the field and draw readers in with news they can use to live their lives better.
Build Better Blog Posts.
Master a structure that’s been proven in the lab to attract 300% more readers and get them to read 520% more of your post. Use a format that Reuters Institute found outperformed the traditional inverted pyramid for shares and engagement.
Cut Through the Clutter.
What’s the most effective length of your content-marketing piece? Mobile headline? Online paragraph? Sentence? Word? Quickly identify the best opportunities to radically increase readability with a tool that analyzes your piece sentence by sentence.
Reach Readers Where They Look.
Most readers spend, on average, fewer than 15 seconds on a blog post [Chartbeat]. Learn to get your message across even to nonreaders.
Outcomes from this content marketing-writing training
After this training, you and your team members will be able to:
Increase engagement with posts readers want to read — instead of posts you wish they wanted to read.
Stop reinventing the wheel with a writing structure that’s been proven in the lab to be more effective than the traditional news format.
Save time with fill-in-the-blanks templates for your most frequently written types of content.
Get targets for the most effective length of mobile headlines, blog posts, paragraphs, sentences and words.
Get your message across even to nonreaders.
Increase engagement with posts readers want to read — instead of posts you wish they wanted to read.
“The information about how people read and process information (or don’t!) will help me make the case to leaders and communicators who are reluctant to change.”
— Wendy Sauvageot
communications lead, internal communications, Department of Defense
Content-marketing writing
training formats
Whether you have an hour or 10, you’ll find a training format that works for you.
| Master Class Master Ann’s full system for content writing. | Everything in this agenda | ✔︎ | ✔︎ | Five 2-hour sessions | Two 6-hour days |
| Workshop Learn Ann’s full system for content writing. | Everything in this agenda | ✔︎ | ✗ | Four 90-minute sessions | One 6-hour day |
| Mini Master Class Master one topic. | A single topic from this agenda | ✔︎ | ✔︎ | Two 90-minute sessions | Three-hour session, available at Ann’s full-day fee |
| Webinar Learn one topic. | A single topic from this agenda | ✔︎ | ✗ | One 90-minute session | 90-minute session, available at Ann’s full-day fee |
Add writing guidelines to any training
Get everyone on the same page with written checklists and guidelines — all customized with before-and-after examples of your team’s work.
Bonus
Your team will see during class “how Ann would have written it.”
About your content marketing-writing trainer
Ann Wylie, CSP, works with communicators who want to reach more readers and helps organizations that need to get the word out.
Her workshops take her from Hollywood to Helsinki, helping communicators in organizations like Coca-Cola, Toyota and NASA polish their skills and find new inspiration for their work.
She helps organizations like FedEx, Sprint and the Mayo Clinic launch or revitalize their communication channels and produce more engaging messages.
Before starting her writing-training firm, Ann worked as a PR professional in a boutique PR firm, produced an internationally-award-winning employee communication channel for Hallmark Cards and served as editor of an executive magazine.
Ann’s work has earned more than 60 awards, including two International Association of Business Communicators’ Gold Quills — the Pulitzer Prizes of business communications.
Learn new writing tricks, trends and techniques
81% of ‘readers’ don’t read
Are you
ready to
make your
readers
We can’t wait to work with you!