Bring Master the Art of Storytelling to your team
As ad giant David Ogilvy famously said, “Nobody ever sold anybody anything by boring them to death.” Most organizations seem to have missed that memo.
“Ann transformed my writing in a mere 12 hours.”
— Brent Buchanan, communication, advocacy & political professional, Cygnal
Read more rave reviews
But at writing coach Ann Wylie’s Master the Art of Storytelling, you’ll learn how to engage readers with a great story, as well as other creative elements like concrete details, description, wordplay and metaphor.
Agenda
In this business storytelling training, you will learn how to:
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Master the Art of StorytellingStorytelling is “the most powerful form of human communication,” according to Peg Neuhauser, author of Corporate Legends and Lore. Learn, step-by-step, to write brand stories, case studies, content marketing and digital marketing pieces that:
Learn how to find the narrative line, structure for story and start with the snake. Plus: Our four-part story template will change your life. |
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Color Readers FascinatedThere’s a 1:1 correlation between concrete words and understanding. Concrete headlines with concrete text are 70% more effective than abstract headlines with abstract text. Concrete phrases are 400% more memorable than abstract ones. And concrete detail changes hearts and minds. Learn to make your great stories easier to understand, remember and act on with concrete detail. Plus: Leave with a checklist of 6 ways to get more colorful detail into your messages. |
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Play With Your WordsWordplay is 166% more persuasive and 229% easier to remember, according to one study. Learn to make your readers’ brains light up with wordplay. You’ll go beyond twist of phrase to flip phrases; compress details; sub soundalikes; list, rhyme and twist — even coin new words. Steal techniques from The New York Times and other award-winning communications to make your own wordplay more effective. Learn wordplay techniques like List, Rhyme and Twist. Plus: Walk away with links to some of the best (free!) wordplay resources — as well as ideas for how to use them. |
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Make Magic with MetaphorMetaphor makes a point more concretely, makes numbers easier to understand, makes the complex clear — even keeps literary zombies from eating readers’ brains. (Seriously: Wait until you learn about Dead and Dead2 metaphors!) In this class, you’ll learn to craft a compelling metaphor with our fill-in-the-blanks formula. Plus: Learn which kinds of metaphors to choose, which to avoid and where in your message to place them — all based on 50 years of research. |
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Model the MastersLearn how to find free writer mentors on the pages of your favorite newspapers, magazines and novels. You’ll get a five-step system for reverse-engineering your favorite quotes, metaphors, wordplay and other passages. The result: You’ll soon be using this technique to write executive quotes worthy of Winston Churchill. |
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Think Outside the PyramidYou wouldn’t tell the Cinderella story by leading with the bottom line: And they lived happily ever after. It’s a sad fact: Storytelling and the inverted pyramid are mutually exclusive. In this session, you’ll learn a structure that makes your social media and other messages more fascinating and engaging. You’ll soon be writing leads that draw readers into your story, middles that prove your points and endings that leave a lasting impression. Plus: Leave with our one-page annotated “map” of this structure, a checklist (with examples!) of leads to try and another checklist (with examples!) of leads to avoid. |
“Fantastic! Often times, I come to these workshops and speakers give good ideas but aren’t always scalable to a company as large as the one I work for. These tips are relevant regardless of audience size. So helpful!”
— Angelica Kelly, lead consultant, internal communications, AT&T
I’m ready to become a great storyteller!
Whether you’re writing business brand or personal brand stories, choose from these formats for Ann’s business storytelling training courses:
- Book Ann to train your whole team in an in-house professional-development program.
- Attend Master the Art of Storytelling, Ann’s public brand-storytelling workshop.
- Browse Ann’s other Master Classes: Build your writing skills when you attend one of our public writing workshops.
Questions? Contact Ann.
