3 ways to get good at getting the goods
You’ve heard the phrase “hog in, sausage out.”
To get good at getting the goods, conduct three kinds of research:
Writing workshops, communication consulting and writing services
You’ve heard the phrase “hog in, sausage out.”
To get good at getting the goods, conduct three kinds of research:
When I’m feeling whiny about how hard writing is, I turn to my file of quotes from the pros.… Read the full article
I don’t believe in writer’s block. Never had time for it. Blank page? I’ll take two, please. I’ve never met the muse.… Read the full article
Can creativity be templated?
Yes it can, according to a team of Israeli researchers.
In 1999, the researchers studied 200 ads that had been award winners or finalists in top advertising competitions.… Read the full article
What a great assignment I just completed for a technology comms team: I templated their blog posts, intranet announcements, lead generation emails, news releases, speeches, success stories and white papers.… Read the full article
I still remember — more than a decade later — one of the thousand heartbreaking stories about Hurricane Katrina victims, an AP report about the Superdome evacuation:
Call it an aha! moment:
You’ve heard about MBWA, or management by walking around? Try WBHA, or writing by hanging around — going to the scene to observe.… Read the full article
There comes a point in any writing project when you need to follow Ernest Hemingway’s rule for writers: Apply the seat of your pants to the seat of a chair.… Read the full article
Who? What? When? Where? Why?
Those questions are journalistic tools that can help us find great life stories — or condemn us to a lifetime of cranking out just-the-facts-ma’am pieces.… Read the full article
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