11 tips for crafting a good list
Lists are power points in your content marketing pieces and on your webpages.
Here’s a list of ways to make the most of them:
Types of articles
How to write a case study [template]
How to organize a business case, step-by-step
A colleague in health system marketing counsels his case study writers to “Get the patient to the hospital.” Wrong!… Read the full article
Why are case studies important?
Your clients are your best salespeople
Call it the Peer principle of persuasion: People are more likely to believe that if a program, product or concept worked for someone else, it will probably work for them, as well.… Read the full article
How-to story map: Green Apple Day of Service
Silver Anvil winner gets attention with tipsheets
When PR pros at the U.S. Green Building Council needed to round up resources in their Green Apple Day of Service, they didn’t write stories telling volunteers to get donations.… Read the full article
Try this how-to story template
Tips for writing a tipsheet
Service stories aren’t news articles. Which means that the inverted pyramid isn’t the right structure.
Instead, use the feature-style story structure, and organize your piece like this:
Introduce your piece in the intro.
… Read the full articleHow to write a how-to story
7 steps for tipsheets
When the folks at Topolobampo, Chicago’s cathedral to Mexican cuisine, wanted to sell more syrah, they didn’t put signs on the tables saying “Buy wine!”… Read the full article
Why write how-to stories?
Tipsheets get read, shared, used and acted upon
What makes people share information?
News they can use to live their lives better, according to Chadwick Martin Bailey research.… Read the full article
Before you buy automatic cat litter boxes …
9 reasons a cardboard box is better than a ChillX AutoEgg
I’ve purchased some ridiculous things in my life. I once read in O about a contraption that magically transformed frozen bananas into soft-serve banana ice cream.… Read the full article
How to organize survey results press releases and blog posts
How to write about research
It’s not the survey, silly. Most survey stories fail because they focus on the survey, not on the survey results. Here’s how to organize a successful survey story that focuses on the findings, not on the poll: