‘Make ’em sick, make ’em well’ & 6 other ways to move people to act
Start with the problem.
Communicators are often too eager to rush in with the solution — the product, service or idea.… Read the full article
Persuasive writing techniques
Promises, promises
We want to act consistently with our commitments and values
Social scientist Anthony Greenwald and his colleagues asked potential voters on the eve of an election to predict whether they would vote and why.… Read the full article