Break an egg? Make an omelet
Don’t you love the way H&R Block reframed tax season as refund season this year? So do I.
Take a tip from H&R Block: Got a negative story to tell?… Read the full article
Persuasive writing
Authority rules
Experts are most trusted, says Edelman’s Trust Barometer
Trust saw some big changes in 2011:
- Trust in credentialed experts (70%) and company technical specialists (64%) is on the rise.