Writing workshops, communication consulting and writing services
What a great assignment I just completed for a technology comms team: I templated their blog posts, intranet announcements, lead generation emails, news releases, speeches, success stories and white papers.… Read the full article
People remember information better when stories are organized according to well-known structures. (Mandler and Johnson 1977; Kintsch, Mandel and Kozminsky in 1977; Mandler 1978; Stein 1976; and Thorndyke 1977)
The reason: People have mental frameworks — aka schemata — that they’ve built through experience and instruction.… Read the full article
I still remember — more than a decade later — one of the thousand heartbreaking stories about Hurricane Katrina victims, an AP report about the Superdome evacuation:
Call it an aha! moment:
You’ve heard about MBWA, or management by walking around? Try WBHA, or writing by hanging around — going to the scene to observe.… Read the full article
There comes a point in any writing project when you need to follow Ernest Hemingway’s rule for writers: Apply the seat of your pants to the seat of a chair.… Read the full article
Who? What? When? Where? Why?
Those questions are journalistic tools that can help us find great life stories — or condemn us to a lifetime of cranking out just-the-facts-ma’am pieces.… Read the full article
My favorite scene in “Planes, Trains and Automobiles” is when Steve Martin finally blows his stack at John Candy’s irritating character.… Read the full article
When I entered first grade, I got a brand-new red text called We Can Write What We Can Read.… Read the full article
I recently sent one of my email pals a plea for holiday reading recommendations. “Read The Confessions of Nat Turner by William Styron,” he responded.… Read the full article
