Writing workshops, communication consulting and writing services
So much for the SEC’s new rules requiring companies to write more clearly about executive compensation.
This year’s compensation discussion and analysis (CD&A) sections — the first crop created under the new SEC mandate — are almost impossible to read.… Read the full article
Why make copy clearer and more readable?
In “Complex to Clear: Managing Clarity in Corporate Communication,” two researchers at the University of St.… Read the full article
Making a publication “easy to read” is the No. 1 way to increase readership.
If newspapers (and, by extension, other publications) become more “relaxing to read” and make it easier “to find what I’m looking for,” people will:
That was a key finding of “Impact,” a study by the Readership Institute.… Read the full article
All things else being equal, readers would rather read a short piece than a long one.
But all things are never really equal.… Read the full article
If I told you there was a communication tool that reduces readership, diminishes understanding and causes engagement to take a nosedive, would you use it?… Read the full article
Quick! Which would you rather have: Apple’s new incredibly responsive A9X chip? Or the ability to perform complex jobs like editing 4K video quickly and smoothly via your iPad?… Read the full article
Don’t you love the way H&R Block reframed tax season as refund season this year? So do I.
Take a tip from H&R Block: Got a negative story to tell?… Read the full article
When Rachel McGrew, manager at Osborn Barr PR, wrote a release about a client product, her first instinct was to take the traditional route.… Read the full article
Talk about brief: The New York Times packs 13 stories onto its briefs page, called The (One-Page) Magazine.
Notice the combination of:
How brief are your briefs?… Read the full article
Trust saw some big changes in 2011:
