8 approaches to avoid
What’s in a name?
A great headline can mean the difference between a story that gets read — or one that gets passed over.… Read the full article
Headlines
How to write killer headlines for web content
Google never laughs; so must web heads be dull?
There’s a lot of sniveling and squawking going on in the web writing community these days. Consider the headlines:
- “This Boring Headline Is Written for Google,” grumble journalists.
Writing headlines for the web & SEO?
Optimize web heads for humans as well as Google
If Google can’t find it, to paraphrase Jeff Foxworthy, can’t nobody find it.
Indeed, one key role of web heads is to help Google find your page.… Read the full article