9 ways to draw readers in, move them to act
“On average,” said ad man David Ogilvy, “five times as many people read your headline as the body copy. … Read the full article
Headlines
How to write a press release headline
Because 57% of news audiences read little else
Consider the numbers:
- Readers spend 56% more time looking at headlines than at text, according to the Eyes on the News study by The Poynter Institute.
How long should your press release lead be?
Stop writing 103-word leads
Are you still smooshing all of the W’s into the first paragraph of your press release?
Stop that!
“If the copy doesn’t excite me within 20 words,” says one editor, “I won’t read the rest of it.”
3 tips for writing better PR headlines
How long should your headline be?
Here are three ways to write news release headlines that readers want to read and that journalists want to cover:
1.
… Read the full articleHow to write good press release headlines
7 ways to polish your traditional heads
Here’s a quick tip for making more of your news headlines: Make sure you’re telling the story and not just telling about the story.… Read the full article
Examples of puns in headlines
4 ways to write plays-on-words headlines
When edible marijuana consumption spiked, the Omaha World Herald came up with this headline and deck:
Baking Bad
Police say edible forms of pot hit new high
List, rhyme and twist is just one way to come up with a stellar twist-of-phrase headline.… Read the full article
Why write a clever headline?
Concrete headlines easier to understand, more memorable
Two professors from Texas A&M University and one from the University of the Andes aimed to find out whether concrete or abstract information was more:
- Understandable
- Memorable
- Interesting
First, the professors crafted a series of passages.… Read the full article
Catchy headlines for feature articles
Coin a word, go graphic and more
Stuck for a catchy title that will make people read the article?
Next time you’re writing catchy headlines for blog posts, email marketing, social media, online business communications or other pieces of content, try these types of headlines:
Alliteration
Here’s a catchy headline template: Use alliteration.… Read the full article
Avoid writing label headlines (Examples!)
Don’t just slap the topic on top of the story
Note to self: “Label headline” is not a headline.
Label headlines like Label headlines carry a double problem.… Read the full article
Stop it with the ing-ing headlines (Examples!)
Present participle heads may be worse than labels
Barney Kilgore, the legendary editor of The Wall Street Journal, once wrote: “If I see ‘upcoming’ slip in[to] the paper again, I’ll be downcoming and someone will be outgoing.”… Read the full article