Ask, who’s doing the verb?
How can you activate a passive sentence?
1. Identify the passive voice.
First, identify passive sentences.
Active voice
The active voice uses simple sentence structure:
Phrase tighteners
When to use an adjective or adverb
Use them to change, not intensify, meaning
Beware adverbs, counsels The Poynter Institute’s Roy Peter Clark.
Too often, they dilute the meaning of the verb or repeat it: “The building was completely destroyed.”… Read the full article
When to use adverbs and adjectives
‘Applewood-smoked bacon’ just tastes better
Turns out a Southwestern Tex-Mex salad by any other name would not taste as good.
Vivid menu descriptions — “applewood-smoked bacon,” “Maytag blue cheese” and “buttery plump pasta,” for instance — can increase restaurant sales up to 27 percent, according to research by Brian Wansink.… Read the full article
Why avoid adjectives or adverbs?
They make journalists cry ‘hype’ & more
Why cut adjectives and adverbs from your copy?
Because modifiers:
1. Strike journalists as hype
Writing media relations pieces?… Read the full article
Why cut the marketing fluff from your web page?
Hype reduces reading, sharing — even sales
When “king of usability” Jakob Neilsen cut the fluff from a web page about Nebraska, the neutral web page was 27% more useful.… Read the full article