Americans consume 15.5 hours of media a day — outside work
When was the last time you found yourself text messaging while checking email, watching TV and talking on the phone?… Read the full article
Information overload
How to overcome information overload in communication
Hint: Cutting copy is not the solution
It’s the communicator’s biggest problem: How do you get audience members to pay attention to, understand and remember your messages when they’re burdened with so much information?… Read the full article
What is information overload in communication?
Readers face the equivalent of 174 newspapers a day
Talk about TMI: Your readers receive the data equivalent of 174 newspapers a day[1] — ads included.… Read the full article