Use your business casual voice
When my family moved from Tulsa to Houston, my siblings and I picked up the accent pretty quickly. When an aunt visited us from the Midwest, my 5-year-old brother proudly announced:
Conversational copy
How to create a conversational tone in writing
To write like you talk, read your copy aloud
When Don Murray arrived in the newsroom for his first day on the job as writing coach for the Boston Globe, he turned to his new boss and said: “I can tell you who your three best writers are.”… Read the full article
How to develop tone of voice in writing
What writing style, word choices should you use?
The hardest job I’ve ever done was writing and editing a microsite for H&R Block. It was designed to let survivors know how to handle taxes for their loved ones who had died in the Sept.… Read the full article
‘Dear Mother’
Write a letter to make your copy conversational
“Good writers are visible just behind their words.”
— William Zinsser, author, On Writing Well
Eliot Fette Noyes was a Harvard-trained architect and industrial designer.… Read the full article