Writing workshops, communication consulting and writing services
Quick! Which would you rather read?
Itron, Inc. (NASDAQ: ITRI), which is innovating the way utilities and cities manage energy and water, announced that it’s working together with Maryland’s largest gas and electric utility, Baltimore Gas & Electric (BGE), to connect and manage 260,000 Itron smart streetlights across the utility’s service territory.… Read the full article
“On average,” said ad man David Ogilvy, “five times as many people read your headline as the body copy. … Read the full article
Consider the numbers:
Are you still smooshing all of the W’s into the first paragraph of your press release?
Stop that!
“If the copy doesn’t excite me within 20 words,” says one editor, “I won’t read the rest of it.”
Here are three ways to write news release headlines that readers want to read and that journalists want to cover:
You’ve read the headlines: “ChatGPT Invented Everything in Lawyer’s Court Brief.”
Misinformation and inaccuracies top the list of communicators’ concerns about using AI to write, according to a study by The Conference Board and Ragan Communications.… Read the full article
Which Generative AI-bot works best? According to the Nielsen Norman Group’s latest study, the bots rank like this:
Nearly three-quarters of U.S. CEOs say AI is a top investment priority, according to a new study by KMPG.
They expect AI to transform their businesses — growing revenues while making processes more efficient.
A friend suggested the other day that school children should be prohibited from using AI to write essays.
Get all your work done in half the time, be the office hero and go home early.
It’s my favorite headline ever, and it describes what’s going on with AI right now.… Read the full article
