Single point, simple message
You can’t cram size 10 hips into a size 4 skirt. And you can’t cram too many messages into a single piece.… Read the full article
Tighten your story angle
Make your key point in writing
Use it as a headline, deck or nut graph
Once you’ve found your focus and written your one-sentence story summary, use it.
A well-written summary statement can become a headline, deck or theme sentence.… Read the full article