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Storytelling

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‘Don’t light your clothing on fire’

WCB-Alberta teaches safety through 'The Hunger Games' Some topics are hard to tackle. Brand guidelines, casual dress codes and safety,...
Humor / Storytelling
<strong>THE MOST TRUSTED NAME IN NEWS</strong> Credentialed experts and company technical experts are now the most trusted sources of information.

Authority rules

Experts are most trusted, says Edelman’s Trust Barometer Trust saw some big changes in 2011: Trust in credentialed experts (70%)...
Persuasive writing
examples-prove-the-rule

Examples prove the rule

Illustrate your point with for instances You could say that in Cleopatra’s time, women had few legal rights. Or you...
Concrete details / Storytelling
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Alphabet soup

Alphabetical structure isn’t as easy as ABC I find myself once again on Weight Watchers. (Sigh. Why can’t I make...
Persuasive writing / Writing structure
<strong>Building blocks</strong> Spend a few minutes upfront organizing your piece, and you’ll save hours later agonizing over it. Learn how to write to length with a clear structural plan.  <a href="https://www.istockphoto.com/photo/holding-three-cardboard-boxes-gm175600372-21044196" target="_blank" rel="noopener noreferrer"><em>Image by mrPliskin</em></a>

How do you organize information?

Save time — and words — with structure As a reality TV superfan, I’ve learned a lot about writing from...
AI/Writing process / Write Better, Easier, Faster
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