Human interest
Use metaphor, not modifiers
'This isn't dessert, it's a diabetic coma on a plate' "The thing about food writing is that there are only...
Go beyond description
Engage your readers' senses with metaphor In A Good Man Is Hard to Find, Flannery O'Connor described a character as...
Bring power to your points
Analogy sharpens your message When Gerald Ford assumed the presidency in the wake of Watergate, he wanted Americans to know...
Analogy makes him great
Rob Kapilow makes Mozart meaningful through metaphor I don't know an adagio from an allegro. (Although I have been told...
Metaphor makes the difference
Need your audience to 'get' your point? Use analogy "The rewards of learning how to handle metaphor go beyond a...
Paint concrete word pictures
Name names; number numbers When it comes to interest and understanding, Countertop Gadgets are better than Domestic Devices. [caption id="attachment_17419"...
Begin in the middle for good story structure
Start your story in medias res You remember learning about in medias res (classical Latin for "into the middle things")...
Make it F-A-B
Translate features to advantages to benefits Quick! Which would you rather have: Apple's new incredibly responsive A9X chip? Or the...
Reframe the problem
Break an egg? Make an omelet Don't you love the way H&R Block reframed tax season as refund season this...
Shake it up
Osborn Barr reimagines a press release When Rachel McGrew, manager at Osborn Barr PR, wrote a release about a client...
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