Human interest

<strong>Which of these statistics surprised you most? How do you plan to overcome this obstacle when writing for your audience?</strong>

Literacy rate in America by the numbers [Slideshare]

Half of U.S. adults read at basic level or below Let’s start with the bad news: More than half of...

motivation-among-the-element-of-storytelling

Motivation an element of storytelling

Find your character’s ‘I wish’ song “Funny Girl” starts with Barbara Streisand wishing to be a star. [caption id="attachment_20075" align="aligncenter"...

<strong>Tell ’em what you told ’em</strong> End with a bang by writing a good conclusion that includes a wrapup and kicker. <em>Image via Shutterstock</em>

How to write a conclusion

Leave a lasting impression with these 2 key elements It’s easy to end an inverted-pyramid story: Stop typing. [caption id="attachment_19753"...

Why description?

Read it; feel it Read the words coffee, camphor or eucalyptus, and the part of your brain most closely related...

Turn populations into people

Help readers see a classroom of children Compare the impact of this statement …' “Each day, we lose 30 children...

Make mine to go With more than 50% of your audience members engaging with your channels via smartphone, it's time to make your message mobile. Image by Gustavo Spindula

Mobile makeover for depression post

Communicator transforms piece for the small screen Make mine to go. Make mine to go With more...

Tough nut to crack

Put your story into a nutshell in the nut graph If I came to your house and told you to...

<strong>Hard copy</strong> Reading on a smartphone is tough, thanks to five major usability issues.

5 obstacles of mobile reading

Screen size, fat fingers and more Reading your web page on a smartphone is like reading War and Peace through...

<strong>Tell me a story</strong> How can you make the most of your best business stories? <em>Image from iStock</em>

A bear’s tale: Storytelling structure in action

3 steps to a great story Facts tell, stories sell. Tell me a story How can...

<strong>Eye on the bottom line</strong> How much does bad writing cost your organization? <em><a href="https://www.flickr.com/photos/armydre2008/3945539641/" title="Image" target="_blank" rel="noopener noreferrer">Image</a> by <a href="https://www.flickr.com/photos/armydre2008/" title="frankieleon" target="_blank" rel="noopener noreferrer">frankieleon</a></em>

The cost of bad writing

It’s a $37 million-a-year problem at one organization Bad writing causes 40% of the cost of managing business transactions, writes...

Seek and find Sentences too long? Find and eliminate conjunctions. Image by Surian Soosay

Search and destroy conjunctions

And, Or and So can increase sentence length Sentences too long? Use Microsoft Word's "find" function to search for conjunctions....

<strong>Write about the reader</strong> We think the topic is the topic. But if you want to get read, make the reader the topic of every release. <em>Photo by <a href="https://www.flickr.com/photos/_flood_/" title="Flood G." target="_blank">Flood G.</a></em>

Rethink the release

Focus on the reader, not on PR 101 approaches When Rachel McGrew, manager at Osborn Barr PR, wrote a press...

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