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81% of ‘readers’ don’t read
67% skim vs. reading word-by-word How do people read news online? They don't, according to the latest Harris Interactive poll....
No. 1 way to write faster
Take a break and incubate Novelist Agatha Christie thought the best time to write was while washing the dishes. Harper...
How to save 100 hours a year
Stop doing everything everywhere all at once Writing is hard because we weren’t taught how to write. Instead, we were...
Write about the impact
Not about the event Friends! I once helped an employee communicator edit an intranet article that started like this: On...
3 ways to Think Like a Reporter
Put the audience first and more Friends! Want to reach reporters and other readers? Here are three ways to write...
3 more writing resolutions
Build a bridge, not a wall — and more Friends! Thanks for the great feedback on last week's writing resolutions...
Write to and about your readers
Focus your messages on the WIIFM Quick! Which would you rather read? Itron, Inc. (NASDAQ: ITRI),...
Put a coach in your corner
Get ideas, inspiration and feedback When I turned 64, I celebrated my birthday by lifting 205 pounds. When I turned...
Optimize for voice search
Ask questions, use long-tail search terms and more Hey Siri: Some 50% of searches are voice search these days, according to...
3 steps to better subject lines
Keep your email out of the sp@m filter! Reach more email recipients with this three-step process for writing subject lines:...
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