Concrete details
Set the scene in press release leads
Use the power of description Imagine the first few hours in the recovery room following a hysterectomy or … ligament...
Tell a story in your press release lead
Anecdotes are easier to believe, understand and remember One way to pitch a story that reporters want to catch: Start...
Get your story across in 120 seconds or less
5 steps to telling your story fast Journalists spend, on average, less than a minute reading news releases, according to...
How to research for writing
3 ways to get good at getting the goods You’ve heard the phrase “hog in, sausage out.” [caption id="attachment_30893" align="aligncenter"...
What’s incubation in creative process?
Take a walk, take a nap, take a break in this 3rd step Novelist Agatha Christie believed that the best...
Foraging comes 1st in the 5-step creative process
Gather raw material for your project The first of the five stages of the creative process is to forage, or...
How to write a short sentence
6 ways to streamline sentences If your sentences are too long, readers won’t understand them. So how can you write...
How to get the hyperbole out of your web page
Improve your fact-to-fluff ratio Readers are busy. Fluff takes space. Space takes time. So let’s cut the fluff and get on with...
Short-form digital content helps readers choose
Too many options paralyze people Here’s a famous story among persuasion researchers and Malcolm Gladwell fans: ...
Stop wasting web visitors’ time with puffery, hype
Web visitors ‘get visibly angry’ at verbose sites Here's an interesting dichotomy: Killing time is the killer app for mobile...
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