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<strong>Sharpen up!</strong> What writing techniques can you learn from these writing tips and tricks? <a href="https://www.istockphoto.com/photo/yellow-pencils-on-a-white-background-gm1002859478-270979780" rel="noopener" target="_blank"><em>Image by 5second</em></a>

Writing tips and tricks to try now

Get opened, get read — and get home early — with these techniques Want to boost your open rates? Get...
Storytelling
<strong>Make your message stand out …</strong> Check out these techniques to improve your storytelling, blog posts, writing process and more. <a href="https://www.istockphoto.com/photo/isolated-red-colored-pencil-stand-out-of-other-brown-pencils-gm516920328-89215823"><em>Image by PanuddaN</em></a>

Try these 8 tips for better writing

Get clicked, opened, read and shared — and more Want to write better stories? More persuasive messages? Otherwise boost your...
AI writing / AI/Writing process
<strong>Get your point across</strong> Write more persuasive, more readable messages, with these content writing tips and tricks. <a href="https://www.istockphoto.com/photo/background-of-yellow-pencils-gm1002855326-270978608" rel="noopener" target="_blank"><em>Image by 5second</em></a>

8 content writing tips and tricks to try now

Write better news releases, webpages and more … Want to write more readable messages? Increase engagement on your webpages? Otherwise...
Storytelling
“For 40-odd years in this noble profession, I’ve harbored a guilt and my conscience is smitten. So here is my slightly embarrassed confession — I don’t like to write, but I love to have written.” — Michael Kanin, screenwriter <a href="https://www.istockphoto.com/photo/yellow-pencils-on-a-white-background-gm1002864450-270981518" rel="noopener" target="_blank"><em>Image by 5second</em></a>

8 awesome writing quotes

What writers & others say about writing My favorite writing quote? Ever? “For 40-odd years in...
Storytelling / Storytelling
<strong>Words have power, and short words are more powerful than long ones</strong> So stop stressing over the number of words you should hit in your blog post or other content, and start focusing on the number of characters in your words.

How to hit the best word length for blog posts, other content

Choose Anglo-Saxon words, write to ‘you’ & more More than 80 years of readability research demonstrate that short words are...
06 Word length / Readability
<strong>Short and sweet</strong> Why write <em>employment</em> when you can write <em>jobs</em>? Save your readers processing time by choosing short words. <a href="https://www.shutterstock.com/image-photo/london-uk-june-28th-2018-word-1122939719" target="_blank" rel="noopener"><em>Image by chrisdorney</em></a>

What’s the best length of a word online?

The New York Times averages 4.9 characters An editor once counseled me to change all the instances of employment in...
06 Word length / Channels / Readability / Web
<strong>Does your writing measure up?</strong> Learn how you can use readability measures to produce readable content. <a href="https://www.shutterstock.com/image-photo/closeup-womans-hands-measuring-bar-graph-144543284" rel="noopener noreferrer" target="_blank"><em>Image by ESB Professional</em></a>

Measure, manage & report readability

4 more ways to use reading ease Paying attention to readability will help you reach readers, improve communication and boost...
09 Readability scores / Readability
<strong>Hit the right target</strong> What readability scores to aim for on three top readability tests. <a href="https://www.shutterstock.com/image-photo/businessman-dart-bulls-eye-87320695" rel="noopener" target="_blank">Image by Creativa Images</a>

Measure reading levels with readability indexes

How to calculate readability with the Flesch Reading Ease, Flesch-Kincaid and Gunning Fog tests Since 1847, scholars and others have...
09 Readability scores / Readability
<strong>Count them out</strong> Just one-third of Americans have even intermediate skills at understanding stats. <a href="https://www.istockphoto.com/photo/human-crowd-forming-number-four-gm941195680-257255102" rel="noopener" target="_blank"><em>Image by MicroStockHub</em></a>

What’s the latest U.S. numeracy rate?

Fewer than 10% of U.S. adults are good with numbers Just 9% of Americans can identify the percentage of men...
Readability
Just adding an anecdotal lead increased readers and reading in an A/B test by Groove HQ. <a href="https://www.shutterstock.com/pl/image-photo/man-hand-holding-three-sizes-brown-1821549473" target="_blank" rel="noopener"><em>Image by Boonlert Saikrajang</em></a>

Why is structure important in writing?

Groove HQ: Features increase reading by 520%, readers by 300% The feature-style story structure attracts 300% more readers and increases...
Persuasive writing / Writing structure
Today, more than 25 years of research tells us that the inverted pyramid does not work well with humans. <a href="https://www.istockphoto.com/photo/human-crowd-forming-a-pyramid-symbol-hierarchy-concept-gm1138151668-303746654" target="_blank" rel="noopener"><em>Image by MicroStockHub</em></a>

Think Outside the Pyramid for good writing structure

Master a writing structure that outperforms the traditional news format Here’s the good news: You already know a structure that...
Persuasive writing / Writing structure
<strong>Just for you</strong> Segment lists, then use meaningful pieces of data — your recipient’s dog’s name, maybe — to nanotarget readers. <a href="https://www.shutterstock.com/fr/image-photo/close-woman-hand-throwing-red-arrow-1748915333" rel="noopener noreferrer" target="_blank"><em>Image by Anucha Tiemsom</em></a>

Email personalization techniques: Go beyond targeting

Segment lists to customize email newsletters, campaigns Email receivers have a new definition of spam. They now use the word...
Channels /
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