Help web visitors find your page
Find out what your audience is looking for, choose the right keywords, optimize for mobile and otherwise help Google find you with these SEO guidelines for content writers.… Read the full article
Web writing
Think index cards, not toilet paper, for webpage length
Should you write for clickers or scrollers online?
My favorite piece of advice for determining the length of a web page came from friend and fellow writing coach Jeff Herrington: “Think index cards, not toilet paper.”… Read the full article
Format long stories for mobile web reading
4 ways to optimize long stories for phone reading
How long is too long for the mobile screen?
“Only the biggest/most complex stories should go above 600 words,” counsels the BBC in its guide to writing news for the mobile screen.… Read the full article
Weed out your web page above the fold online
Don’t bury your message under sharing buttons, bylines and chrome
Web visitors spend 74% of their time on the first two screens, just 26% on all remaining screens, according to the Nielsen Norman Group
So once you’ve placed the most important elements above the fold, the next step is to weed out anything that’s pushing those key elements down the page.… Read the full article
Get content above the fold on mobile
Put the hot stuff up top with the 1-2-3-4 test
Web visitors spend 74% of their time on the first two screens, just 26% on all remaining screens, according to the Nielsen Norman Group
So don’t blow your top.… Read the full article
How to write short online headlines
Web heads must fit on mobile apps, more
Not everyone wants to play, “What’s the last word in the headline?” says Andy Bechtel, associate professor, School of Journalism and Mass Communication at UNC-Chapel Hill.… Read the full article
Mobile makeover for depression post
Communicator transforms piece for the small screen
Make mine to go.
More than half of your audience members now receive your emails, visit your web pages and engage with your social media channels via their mobile devices, not their laptops.… Read the full article
5 obstacles of mobile reading
Screen size, fat fingers and more
Reading your web page on a smartphone is like reading War and Peace through a keyhole.
It’s not easy to reach readers on mobile devices.… Read the full article