Mobile writing

Stop wasting web visitors’ time with puffery, hype

Web visitors ‘get visibly angry’ at verbose sites

Here’s an interesting dichotomy: Killing time is the killer app for mobile devices. But mobile users are in a hurry and “get visibly angry” at verbose sites that waste their time.… Read the full article

Format long stories for mobile web reading

4 ways to optimize long stories for phone reading

How long is too long for the mobile screen?

“Only the biggest/most complex stories should go above 600 words,” counsels the BBC in its guide to writing news for the mobile screen.… Read the full article

Get content above the fold on mobile

Put the hot stuff up top with the 1-2-3-4 test

Web visitors spend 74% of their time on the first two screens, just 26% on all remaining screens, according to the Nielsen Norman Group

So don’t blow your top.… Read the full article

Mobile makeover for depression post

Communicator transforms piece for the small screen

Make mine to go.

More than half of your audience members now receive your emails, visit your web pages and engage with your social media channels via their mobile devices, not their laptops.… Read the full article