Put the hot stuff up top with the 1-2-3-4 test
Web visitors spend 74% of their time on the first two screens, just 26% on all remaining screens, according to the Nielsen Norman Group
So don’t blow your top.… Read the full article
Online communications
Steal tricks from the world’s best online headlines
BBC’s heads are short, clear, front-loaded and context-free
Who writes the world’s best web heads?
The folks at BBC News, according to usability expert Jakob Nielsen.… Read the full article
How to write short online headlines
Web heads must fit on mobile apps, more
Not everyone wants to play, “What’s the last word in the headline?” says Andy Bechtel, associate professor, School of Journalism and Mass Communication at UNC-Chapel Hill.… Read the full article
How to write status updates that go viral?
Be an informer, not a meformer
“How do you find time for social media?” my speakers’ network e-zine asked subscribers.
“I don’t have time to not use social media,” I wrote back.… Read the full article
Mobile makeover for depression post
Communicator transforms piece for the small screen
Make mine to go.
More than half of your audience members now receive your emails, visit your web pages and engage with your social media channels via their mobile devices, not their laptops.… Read the full article
5 obstacles of mobile reading
Screen size, fat fingers and more
Reading your web page on a smartphone is like reading War and Peace through a keyhole.
It’s not easy to reach readers on mobile devices.… Read the full article