Help web visitors find your page
Find out what your audience is looking for, choose the right keywords, optimize for mobile and otherwise help Google find you with these SEO guidelines for content writers.… Read the full article
Online communications
Email personalization techniques: Go beyond targeting
Segment lists to customize email newsletters, campaigns
Email receivers have a new definition of spam. They now use the word to describe generic mass mailings not customized to them — even if they signed up for the email in the first place.… Read the full article
Why write relevant email messages?
Irrelevant content No. 1 reason readers unsubscribe
Talk about competition in the inbox: Today, organizations and individuals send and receive 269 billion emails a day (PDF), according to The Radicati Group.… Read the full article
3 email marketing personalization tips
Be careful using names
When should you use subscribers’ names in e-zines and email blasts?
After all, there are plenty of good reasons for personalizing emails:
- People are most interested in personal email messages, as well as in messages from organizations they’re affiliated with, according to a study by MailChimp.
Think index cards, not toilet paper, for webpage length
Should you write for clickers or scrollers online?
My favorite piece of advice for determining the length of a web page came from friend and fellow writing coach Jeff Herrington: “Think index cards, not toilet paper.”… Read the full article
Format long stories for mobile web reading
4 ways to optimize long stories for phone reading
How long is too long for the mobile screen?
“Only the biggest/most complex stories should go above 600 words,” counsels the BBC in its guide to writing news for the mobile screen.… Read the full article
Weed out your web page above the fold online
Don’t bury your message under sharing buttons, bylines and chrome
Web visitors spend 74% of their time on the first two screens, just 26% on all remaining screens, according to the Nielsen Norman Group
So once you’ve placed the most important elements above the fold, the next step is to weed out anything that’s pushing those key elements down the page.… Read the full article
How to write great mobile emails
Reach recipients on their smartphones
It’s Americans’ No. 1 online activity. It’s the top sharing channel in the world. The preferred tool for business communications.… Read the full article
Why email newsletters are so valuable
They’re the best tool for supplementing websites
You can’t beat an e-zine for complementing a website, writes usability expert Jakob Nielsen. After all, he says:
- E-zines push; websites pull.
Why email marketing works [Statistics!]
It’s the No. 1 sharing channel in the world
4,300%.
That’s the average ROI on email marketing, according to the Direct Marketing Association.1 And that, says Inc.,… Read the full article