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Fear appeals persuade. But they can also paralyze.
Strong fear appeals persuade … The stronger the fear appeal, the more likely it is to move your readers to act, according to 50 years of research and 100 studies reviewed by researchers Kim Witte and Mike Allen.… Read the full article
Fear appeals work.
That’s according to 100 studies and 50 years of research on fear appeals reviewed by researchers Kim Witte and Mike Allen.… Read the full article
Anger and anxiety are the No. 1 attribute of messages that get shared, found Jonah Berger and Katherine L. Milkman, two professors at the University of Pennsylvania.… Read the full article
