Writing workshops, communication consulting and writing services
Have you ever been lost in a story?
Have you ever looked up and found that hours, not minutes, have passed since you turned on your Kindle and that you are in fact in your own bedroom and not at the palace, about to be crowned queen?… Read the full article
When you read this passage, can you feel your brain lighting up?
When Perceptive Software needed to fill 130 positions — more than one-third of its existing workforce — in just three months, a contradiction in terms was just what the company needed.… Read the full article
HITS HAPPEN, blares a car insurance company promoting its “accident forgiveness insurance.”
Change a letter, change a word.
How can you add, subtract, move or change letters or syllables to make your copy more creative via wordplay?… Read the full article
Study after study shows that when you add interesting, concrete details to your message, people remember them — sometimes to the exclusion of less fascinating, more abstract ideas.… Read the full article
Call it Curbside Haiku.
When the New York City Department of Transportation needed new street safety signs, the DOT posted 144 signs with Japanese haiku, the three-line poem with a syllable count of 17.… Read the full article
One of the most creative examples of wordplay I’ve ever seen came straight from some good dictionary research.… Read the full article
After I presented a Make Your Copy More Creative workshop recently, an attendee pulled me aside. “The speeches I write are just 20 minutes long,” he said.… Read the full article
My crotchety neighbor likes to quote his favorite philosopher, Anonymous:
First there was FUBAR: F***ed Up Beyond All Recognition. Now, thanks to the Urban Dictionary, we also have PHOBAR: PHOtoshopped Beyond All Recognition.… Read the full article
