Let people stand for your association, bill or industry
Promoting an association, union, society or other members-only group? Use members to demonstrate the benefits of membership.… Read the full article
Human interest
Check out these human-interest stories [Examples!]
Let customers, clients, kids & more make your point for you
When Allstate Foundation launched a teen-driving summit to help reduce the number of teenagers killed in car crashes, the company’s PR pros started the press release like this:
Seventeen-year-old Lauren Hashiguchi of Beaverton, Ore.,
… Read the full article People like human-interest stories because they …
… are easier to read, according to the Flesch Test
What makes one message 46% easier to read and 520% more interesting? Human-interest stories.
Compare this excerpt, from Life …
Except in the field of surgery, control of pain is still very much in the primitive stages.
… Read the full article What’s the impact of human-interest stories?
Show readers one person — not 1,001
Quick! Would you rather spend $10 million to save 10,000 lives from a disease that caused 15,000 deaths a year, or save 20,000 lives from a disease that killed 290,000 people a year?… Read the full article