Concrete details outperform abstract writing in studies
Want to change readers’ minds? Help them see your position.
That’s what two researchers at the University of Michigan did in a 1986 experiment.… Read the full article
Concrete details
How to write in detail
Steal tips from these holiday messages
Hey, we know. Thanksgiving was so November 2015. But we couldn’t resist sharing these delicious holiday messages from two of our brilliant clients.… Read the full article
Concrete images in writing boost understanding
There’s a 1:1 correlation between vivid descriptions and comprehension
Three professors from Texas A&M University and the University of the Andes aimed to find out whether concrete images or abstract images were more understandable.… Read the full article
Vital statistics
Add color and credibility to your copy with numbers
Which personal finance story would draw you in? One that starts:
Are you saving enough for retirement, no matter how young you are?
… Read the full article Make a scene
Description adds color to even the most drab story
Google: It may be the next best thing to being there.
The best way to get description is to go to the scene and observe.… Read the full article
Paint concrete word pictures
Name names; number numbers
When it comes to interest and understanding, Countertop Gadgets are better than Domestic Devices.
Favorite Junk outperforms Preferred Items. How a Plane Flies beats The Laws of Lift.… Read the full article