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Don’t let generative AI cost you your job and reputation

How to get your facts right You’ve read the headlines: “ChatGPT Invented Everything in Lawyer’s Court Brief.” Read more
AI writing / AI/Writing process
chatgpt-bing-or-bard

ChatGPT, Bing or Bard?

Which works best for you? Which Generative AI-bot works best? According to the Nielsen Norman Group’s latest study, the bots...
AI writing / AI/Writing process
63-of-ceos-seek-ai-roi-soon

63% of CEOs seek AI ROI soon

Help your chief hit target now Nearly three-quarters of U.S. CEOs say AI is a top investment priority, according to...
AI writing / AI/Writing process
what-are-we-so-afraid-of

What are we so afraid of?

Avoid potential pitfalls while using AI as a writing tool A friend suggested the other day that school children should...
AI writing / AI/Writing process
<strong><em>Go home early</em></strong> Capture the greatest productivity gains since the advent of the internet. <a href="https://www.shutterstock.com/image-photo/top-view-hot-coffee-latte-art-589771592" rel="noopener noreferrer" target="_blank"><em>Image by Venus Kaewyoo</em></a>

Write better and faster with AI

AI unlocks 47 years of productivity gains, instantly Get all your work done in half the time, be the office...
AI writing / AI/Writing process
Take advantage of the last item on the list — and 10 more ways to write readable, engaging lists. <a href="https://www.shutterstock.com/image-photo/four-checkmarks-on-white-cubes-against-2038252220" rel="noopener noreferrer" target="_blank"><em>Image by Senorina_Irina</em></a>

How to write a bulleted list

11 tips for crafting a good list Lists are power points in your content marketing pieces and on your webpages....
Skim, scan, read
<strong>Beyond the subject line</strong> Your subject line is only one of four elements recipients on your email lists consider before deciding whether to open or delete. Are you ignoring the other 75%? <a href="https://www.shutterstock.com/image-illustration/75-off-on-sale-gold-percent-1845747322" rel="noopener" target="_blank"><em>Image by 3D character</em></a>

Get recipients to open the email envelope

It takes 4 elements to boost open rates Call it the envelope. Before they’ll open your email, your recipient considers...
Channels /
<strong><em>Thanks, ChatGPT</em></strong> Make sure your message doesn’t have that chemical-vanilla-candle-scented, untouched-by-human-hands, robotish feel to it. <a href="https://www.shutterstock.com/image-photo/human-brain-gears-on-white-background-1229565490" target="_blank" rel="noopener noreferrer"><em>Image by GAS-photo</em></a>

3 hacks to keep your content human

Go beyond the bot for engagement A redditor posted a list of SEO resources for writers to my favorite Reddit...
AI writing / AI/Writing process
<strong>Driven to distraction online </strong>Screen reading reduces comprehension, reading speed and more. <a href="https://www.shutterstock.com/image-photo/human-brain-gears-on-white-background-1229565490" target="_blank" rel="noopener noreferrer"><em>Image by GAS-photo</em></a>

How reading from screen vs. paper affects your brain

People find it difficult to concentrate online Most Americans spend at least 8.5 hours a day looking at a screen,...
Channels / Web
<strong>A head for business</strong> Want to influence editors and journalists? Why not model your headlines after theirs? <a href="https://www.shutterstock.com/image-photo/measuring-tape-isolated-on-white-background-120088090" rel="noopener noreferrer" target="_blank"><em>Image by pogonici</em></a>[/caption]

How long should a press release headline be?

Keep headlines short, like The New York Times Hey, PR pros: Would you like to see your story in The...
Channels / PR / Skim, scan, read
<em>Embeddable tooth implants. Batman’s tax bill. Zombie slayers.</em> Steal secrets from Silver Anvil Award winners to make your press release lead more compelling. <a href="https://www.shutterstock.com/image-photo/news-sign-glasses-background-167486321" target="_blank" rel="noopener noreferrer"><em>Image by qvist</em></a>

Compress details in your news release lead

Squeeze together juicy facts to start your story Embeddable tooth implants. Batman's tax bill. Zombie slayers. Like squeezing together a...
Channels / PR / Writing structure
Use concrete details in your press release lead

Use concrete details in your press release lead

Specifics sell products, services & ideas The internet coffee pot. Word of the year. The Dust Bowl. Details like these...
Channels / Concrete details / PR / Storytelling
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