Channels

<strong>Save time, avoid effort</strong> Imperative voice gets clicked, opened, read and shared. Here are three ways to get the imperative voice into your messages. <a href="https://www.shutterstock.com/image-photo/businessman-dart-bulls-eye-87320695" rel="noopener noreferrer" target="_blank"><em>Image by Creativa Images</em></a>

How to engage your social media audience

Use imperative voice to focus on readers They had me at "You'll save 80 hours a year." [caption id="attachment_25559" align="aligncenter"...

<strong>Hash it out</strong> Tweets containing hashtags are 55% more likely to be retweeted than tweets that do not. <a href="https://www.shutterstock.com/image-photo/cropped-images-female-hands-holding-large-1958604676" rel="noopener" target="_blank"><em>Image by Yurii_Yarema</em></a>

Do hashtags #help?

When it comes to retweeting, they do, says Dan Zarrella Love them or hate them, hashtags may help you increase...

<strong>No missing links</strong> The more links you share, the more likely your message is to go viral. So share links to valuable resources with your network.

How to engage audiences on social media: Share links

Links increase followers, make messages go viral Want to expand your reach and influence on Twitter? Share links. [caption id="attachment_25591"...

<strong>Give the people what they want</strong> <em>Information I can use to live my life better</em> travels farther and faster on social media. <a href="https://www.shutterstock.com/image-photo/journey-thousand-miles-begins-single-step-125010590" rel="noopener" target="_blank"><em>Image by Ivelin Radkov</em></a>

How to engage an audience on social media

Give readers step-by-step how-to information “How do you find time to tweet?” my speakers’ network e-zine asked subscribers. [caption id="attachment_31436"...

<strong>All talk, no action</strong> Chit-chat does not fare well on Twitter. People who chat on Twitter more are less likely to get retweeted than those who chat less. <a href="https://www.shutterstock.com/ko/image-photo/invisible-businessman-no-head-say-blah-171249995" rel="noopener" target="_blank"><em>Image by happystock</em></a>

How to engage with your audience on social media: Avoid small talk

Skip product promos, irrelevant twaddle Which of these Facebook posts is most likely to increase engagement? ...

<strong>News for you</strong> The BBC makes the most serious news easy to understand with highly readable copy. Does your organization do the same?

Benchmark readability against the BBC

How does your news measure up? The BBC covers the most serious news known to man — West Bank stabbings,...

<strong>How long is too long?</strong> Make sure your reading materials are readable with these free online readability apps.

Measure readability with these 6 readability apps

Test your clarity with these free online tools There are a million readability tools out there. Here are 6 of...

<strong>The right readability tool for the job</strong> Input a chunk of copy, click “Check Readability,” and STORYtoolz will run 7 readability tests on your message. <a href="https://www.shutterstock.com/image-photo/measuring-tape-9252256" rel="noopener" target="_blank"><em>Image by Teresa Azevedo</em></a>

Measure readability with STORYToolz readability analyzer

Get 33 metrics about your clarity There are a million readability tools out there. Among my favorites: STORYToolz readability analyzer....

<strong>Break copy up</strong> Readers would rather read several short articles than one long one. So think related stories, boxes and sidebars.

Break up copy with sidebars, boxes

Think packages, not pieces Readers would rather read 800 words if you delivered it in a package of shorter bites...

<strong>Four's a charm</strong> To reach mobile visitors, get the gist of your message across in the first four elements of your web page.

Get content above the fold on mobile

Put the hot stuff up top with the 1-2-3-4 test Web visitors spend 74% of their time on the first...

<strong>The world at a glance</strong> The BBC’s headlines encapsulate the world’s news in an average of 34 characters each.

Steal tricks from the world’s best online headlines

BBC’s heads are short, clear, front-loaded and context-free Who writes the world’s best web heads? The...

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