line down white

Content marketing

<strong>In a twist</strong> Twist a list to develop plays with words. <a href="https://www.shutterstock.com/image-photo/female-asian-teenager-exercising-yoga-against-100509436" rel="noopener" target="_blank"><em>Image by ifong</em></a>

How to play with words

Twist a list to add humor to your message Long ago, on an episode of “The Colbert Report,” Stephen Colbert...
Storytelling / Wordplay
<strong>Play twister</strong> You’re just four steps away from a great twist of phrase. <a href="https://www.shutterstock.com/image-photo/childs-hands-on-twister-game-529461466" rel="noopener" target="_blank"><em>Image by IhorL</em></a>

How to write a pun

Four steps to crafting a twist of phrase Some people are natural-born phrase twisters. The rest of us will likely...
Storytelling / Wordplay
<strong>Short story</strong> Master short-form content for today’s attention spans.

How to write short-form storytelling

Cut a long story short In The Emperor of All Maladies, Siddhartha Mukherjee shares this tiny tale:
Let people stand for your principles America’s executives spend more time crafting their company’s mission, vision and values statements than...
Human interest / Storytelling
<strong>Find a poster person</strong> Steal a tip from these Silver Anvil winners and use a person to make your point. <a href="https://www.shutterstock.com/image-photo/closeup-portrait-handsome-laughing-successful-young-174290246" rel="noopener" target="_blank"><em>Image by pathdoc</em></a>

Check out these human-interest stories [Examples!]

Let customers, clients, kids & more make your point for you When Allstate Foundation launched a teen-driving summit to help...
Human interest / Storytelling
Load More loader

Reach more
readers with
our writing tips

Never miss a tip!

Newsletter

Are you
ready to
make your
readers

love you?

We can’t wait to work with you!

Contact