Write Better, Easier, Faster
Up close and personal
Metaphor creates intimacy, builds understanding People who read metaphors are more likely to understand what someone else is thinking. [caption...
Promises, promises
We want to act consistently with our commitments and values Social scientist Anthony Greenwald and his colleagues asked potential voters...
Choose a writing structure that’s more likely to get shared
Features go viral more often, says Reuters Institute While news stories make up the bulk of the content on three...
A way around the pyramid
Lift ideas off the page with display copy There is one great thing about the inverted pyramid lead. [caption id="attachment_14427"...
Don’t let your writing structure create combat fatigue
Are you using a 150-year-old story format? At about the time this Union soldier marched off to war, journalists invented...
Less is more
The longer your piece, the less readers will read Size does matter. The longer your story, the less of it...
CEO pay disclosures ‘like reading War and Peace’
Proxies long and mind-numbing Heavy reading Company CD&A sections should clearly provide readers information on how...
Why is clarity so important?
6 myths of complicated copy Why make copy clearer and more readable? Can you read me...
No. 1 way to increase readership
Make your message easier to read Making a publication "easy to read" is the No. 1 way to increase readership....
How does story length affect readability?
Shorter stories 6% more readable — Readership Institute All things else being equal, readers would rather read a short piece...
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