Write Better, Easier, Faster
Increase reading with your writing structure
Use a structure that's been proven in the lab to increase reading What if I told you there was a...
Choose a writing structure that’s more memorable
Features 'cement main points into readers' memories' The feature-style story structure — aka the "stack of blocks" — is more...
Create a friendly writing structure
Want your brand to seem more personable? Brands that run more feature-style stories are seen as being more: [caption id="attachment_15081"...
Make size and scale visual
How tiny is tiny? How huge is huge? How small is small? One-third the size of a ladybug? The size...
Give numbers context
How can you help people see 6,000? When 6,000 power poles went down in New Orleans during a series of...
‘They laughed when I sat down at the piano …’
Adapt proven benefits headlines Here's one secret of successful marketing copywriters: They steal. Play on Steal...
Vital statistics
Add color and credibility to your copy with numbers Which personal finance story would draw you in? One that starts:...
Make a scene
Description adds color to even the most drab story Google: It may be the next best thing to being there....
Sell a story, not a product
The media's not shopping for a commercial Journalists aren't looking for commercials. They're seeking stories. So pitch a story, not...
‘Dear Mother’
Write a letter to make your copy conversational "Good writers are visible just behind their words." — William Zinsser, author,...
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