Write Better, Easier, Faster
Build a better body for the feature story structure
Five ways to avoid flabby middles My favorite scene in the movie “High Fidelity” is when Rob Gordon (John Cusack)...
Concrete writing style moves readers to act
Concrete details outperform abstract writing in studies Want to change readers’ minds? Help them see your position. [caption id="attachment_23411" align="aligncenter"...
How to write in detail
Steal tips from these holiday messages Hey, we know. Thanksgiving was so November 2015. But we couldn't resist sharing these...
Concrete images in writing boost understanding
There’s a 1:1 correlation between vivid descriptions and comprehension Three professors from Texas A&M University and the University of the...
What’s the best link format?
5 ways to draw eyes, fingers Your most important links are calls to action, writes HubSpot’s Kyle James. So how...
How to write a link that’s the right length
Give visitors enough information to decide to click Think of links as the Goldilocks of microcontent: Some links are too...
Why writing links well is so important
Get clicked by writing good link text Users look for links on pages like puppies look for your best shoes....
Write about people doing things
To cut your syllable count, make subjects characters “It is good to write clearly,” wrote Joseph M. Williams, “and anyone...
How to write a nut graf, or nut graph
Tell readers what you’re going to tell ’em If I came to your house and told you to grab your...
How to write short online headlines
Web heads must fit on mobile apps, more Not everyone wants to play, "What's the last word in the headline?"...
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