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AI/Writing process

<strong>How long is too long?</strong> People skip long paragraphs. So keep paragraphs short. <a href="https://www.istockphoto.com/photo/paragraph-sign-isolated-on-white-gm923355924-253457970" rel="noopener" target="_blank"><em>Image by Fabianodp</em></a>

What’s the best paragraph length?

Hit return more often The problem with long paragraphs is that they look hard to read. And because they look...
02 Paragraph length / Readability
Northern Trust shows couples how to handle special financial challenges in this marketing magazine feature.

Tips for organizing magazine articles

Romance meets finance in this feature How do you organize a compelling feature? Northern Trust shows...
Persuasive writing / Writing structure
Columbia Gas of Virginia restructured a yawner of a diversity story into a compelling feature. <a href="https://www.shutterstock.com/image-photo/construction-building-concept-on-isolated-background-591569318" rel="noopener" target="_blank"><em>Image by 7Crafts</em></a>

What’s the best article writing structure?

‘From Tina Turner to Taylor Swift’ When Ian Jones needed to craft a — yawn! — diversity story for employees...
Persuasive writing / Writing structure
<strong>Step by step</strong> Rethink your story with the feature-style story format. <a href="https://www.shutterstock.com/es/image-photo/hand-establishes-wooden-cube-isolated-on-94902802" rel="noopener" target="_blank"><em>Image by Galushko Sergei</em></a>

How to structure a blog post

WCB-Alberta takes on opioid addiction I love it when my clients send me their rewrites after I present a writing...
Channels / Content marketing / Persuasive writing / Writing structure
Keep the reader engaged from the lead to the final kicker. <a href="https://www.shutterstock.com/image-photo/word-cube-building-blocks-text-design-1913116204" rel="noopener" target="_blank"><em>Image by Pramoon Design</em></a>

What’s the best blog post structure?

Credit Union explains EQ in a feature “Always grab the reader by the throat in the first paragraph,” said Time...
Channels / Content marketing / Persuasive writing / Writing structure
Journalists have more to do, fewer resources to get it done with. So write news releases that do the job for them. <a href="https://www.shutterstock.com/image-photo/male-journalist-microphone-on-white-background-1670708191" rel="noopener" target="_blank"><em>Image by Pixel-Shot</em></a>

Importance of writing in public relations?

Journalists and bloggers need help Call her a preditor. Journalists have more to do, fewer resources...
Channels / PR
<strong>Hey, y’all</strong> Here’s how six PR pros made the reader the topic in their PRSA Silver Anvil Award-winning campaigns. <a href="https://www.shutterstock.com/image-photo/london-uk-july-8th-2018-word-1143599534" target="_blank" rel="noopener noreferrer"> <em>Image by chrisdorney</em></a>

Try second person for press release leads [Examples!]

Lead with you in media relations pieces It's counterintuitive, but true: The product is never the topic. The program is...
Channels / PR
<strong>Lead the way</strong> Write press release leads that engage readers, instead of these PR 101 approaches.

Six press release leads to avoid

How many of these have found their way into your releases? Are you still using the fact pack — cramming...
Channels / PR
<strong>Tweet this!</strong> What’s the most effective length of a tweet that twitter users will retweet? The best character limit for a hashtag? <a href="https://www.shutterstock.com/image-photo/kiev-ukraine-january-16-2015-hand-253197052" rel="noopener" target="_blank"><em>Image by rvlsoft</em></a>

What’s the best tweet length?

Plus: What’s the best hashtag length, word length and reading grade level for Twitter? Sure, Twitter has a 280-character limit....
Channels / Content marketing
<strong>How long is too long for your email newsletter?</strong> 600 words? 400? 200? <a href="https://www.shutterstock.com/image-photo/measuring-tape-9252256" target="_blank" rel="noopener"><em>Image by Teresa Azevedo</em></a>

What’s the best email newsletter length?

People average 51 seconds on e-zines The No. 1 advice email newsletter subscribers have for e-zine senders? Keep it short....
01 Message length / Channels / / Readability
<strong>Let’s go places</strong> Why make every release a news release? Feature releases may get more attention. <a href="https://www.shutterstock.com/image-illustration/tula-russia-february-28-2021-toyota-2004421619" target="_blank" rel="noopener noreferrer"><em>Image by white vector</em></a>

How to structure a press release

Toyota takes on feature releases When PR pros at Toyota American Motor Sales needed to announce record-level production recently, they...
Channels / Persuasive writing / PR / Writing structure
<strong>Needle in a haystack</strong> Breathe new life into a tired cliche by extending or otherwise playing with it. <a href="https://www.shutterstock.com/image-photo/closeup-needle-haystack-isolted-on-white-455618908" rel="noopener" target="_blank"><em>Image by Chones</em></a>

How to play with words in writing

Revive, resurrect or reimagine a cliché Call it a cliché makeover. Needle in a haystack Breathe...
Storytelling / Wordplay
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