Writing workshops, communication consulting and writing services
I still remember — more than a decade later — one of the thousand heartbreaking stories about Hurricane Katrina victims, an AP report about the Superdome evacuation:
Call it an aha! moment:
You’ve heard about MBWA, or management by walking around? Try WBHA, or writing by hanging around — going to the scene to observe.… Read the full article
There comes a point in any writing project when you need to follow Ernest Hemingway’s rule for writers: Apply the seat of your pants to the seat of a chair.… Read the full article
You can’t cram size 10 hips into a size 4 skirt. And you can’t cram too many messages into a single piece.… Read the full article
Who? What? When? Where? Why?
Those questions are journalistic tools that can help us find great life stories — or condemn us to a lifetime of cranking out just-the-facts-ma’am pieces.… Read the full article
Once you’ve found your focus and written your one-sentence story summary, use it.
A well-written summary statement can become a headline, deck or theme sentence.… Read the full article
My favorite scene in “Planes, Trains and Automobiles” is when Steve Martin finally blows his stack at John Candy’s irritating character.… Read the full article
How do you squeeze a big idea, more than 18 months of research and input from more than 3,000 constituents into a sound bite that expresses the whole purpose of your organization?… Read the full article
Have you ever come up with a brilliant idea — on the way home from the brainstorming meeting?… Read the full article
