Writing workshops, communication consulting and writing services
I had Mexican Monday with one of my favorite tech friends the other day. “Ann,” he says, “when are you going to start helping your clients use ChatGPT to write better messages faster?”… Read the full article
Beware adverbs, counsels The Poynter Institute’s Roy Peter Clark.
Too often, they dilute the meaning of the verb or repeat it: “The building was completely destroyed.”… Read the full article
Turns out a Southwestern Tex-Mex salad by any other name would not taste as good.
Vivid menu descriptions — “applewood-smoked bacon,” “Maytag blue cheese” and “buttery plump pasta,” for instance — can increase restaurant sales up to 27 percent, according to research by Brian Wansink.… Read the full article
Why cut adjectives and adverbs from your copy?
Because modifiers:
Writing media relations pieces?… Read the full article
When “king of usability” Jakob Neilsen cut the fluff from a web page about Nebraska, the neutral web page was 27% more useful.… Read the full article
Screenwriter Nora Ephron long remembered the first day of her high school journalism class.
Ephron’s teacher announced the first assignment: to write the lead for a story to appear in the student newspaper.… Read the full article
Too often, communicators think the topic is the topic. But the topic is never the topic. The reader is always the topic.… Read the full article
What’s the difference between benefits and features?
A feature is what it is:
When you get to the feature, you will have arrived at a noun — tools, repositories, webinars.… Read the full article
The product isn’t the topic. The service isn’t the topic. The organization definitely isn’t the topic. The topic isn’t even the topic.… Read the full article
Want to write content marketing pieces that get shared?
Before publishing content, make sure it’s entertaining.… Read the full article
