Because 57% of news audiences read little else
Consider the numbers:
- Readers spend 56% more time looking at headlines than at text, according to the Eyes on the News study by The Poynter Institute.
Ann Wylie’s blog of writing tips
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When I turned 64, I celebrated my birthday by lifting 205 pounds. When I turned 63, I celebrated my birthday by lifting a toothbrush, so that was quite an accomplishment.… Read the full article
Optimize for voice search
Ask questions, use long-tail search terms and more
Hey Siri: Some 50% of searches are voice search these days, according to comScore. So optimize for voice search.… Read the full article
3 steps to better subject lines
Keep your email out of the sp@m filter!
Reach more email recipients with this three-step process for writing subject lines:
- Post your email in ChatGPT.
How to write like your CEO’s favorite newsletter
Are you ready to be loved by recipients?
It might be your CEO’s favorite email. Every policy wonk in D.C. sits by their inbox waiting for it to come.… Read the full article
How long should your press release lead be?
Stop writing 103-word leads
Are you still smooshing all of the W’s into the first paragraph of your press release?
Stop that!
“If the copy doesn’t excite me within 20 words,” says one editor, “I won’t read the rest of it.”
3 tips for writing better PR headlines
How long should your headline be?
Here are three ways to write news release headlines that readers want to read and that journalists want to cover:
1.
… Read the full articleHow to get your facts right
Don’t let generative AI cost you your job and reputation
You’ve read the headlines: “ChatGPT Invented Everything in Lawyer’s Court Brief.”
Misinformation and inaccuracies top the list of communicators’ concerns about using AI to write, according to a study by The Conference Board and Ragan Communications.… Read the full article
ChatGPT, Bing or Bard?
Which works best for you?
Which Generative AI-bot works best? According to the Nielsen Norman Group’s latest study, the bots rank like this:
- Bard/ChatGPT: This difference is only marginally significant
- Bing
What’s the matter with Bing?
63% of CEOs seek AI ROI soon
Help your chief hit target now
Nearly three-quarters of U.S. CEOs say AI is a top investment priority, according to a new study by KMPG.
They expect AI to transform their businesses — growing revenues while making processes more efficient.