Which works best for you?
Which Generative AI-bot works best? According to the Nielsen Norman Group’s latest study, the bots rank like this:
- Bard/ChatGPT: This difference is only marginally significant
- Bing
ChatGPT, Bing or Bard?
Ann Wylie’s blog of writing tips
63% of CEOs seek AI ROI soon
Help your chief hit target now
Nearly three-quarters of U.S. CEOs say AI is a top investment priority, according to a new study by KMPG.
They expect AI to transform their businesses — growing revenues while making processes more efficient.
What are we so afraid of?
Avoid potential pitfalls while using AI as a writing tool
A friend suggested the other day that school children should be prohibited from using AI to write essays.
Write better and faster with AI
AI unlocks 47 years of productivity gains, instantly
Get all your work done in half the time, be the office hero and go home early.
It’s my favorite headline ever, and it describes what’s going on with AI right now.… Read the full article
How to write a bulleted list
11 tips for crafting a good list
Lists are power points in your content marketing pieces and on your webpages.
Here’s a list of ways to make the most of them:
1.
… Read the full articleGet recipients to open the email envelope
It takes 4 elements to boost open rates
Call it the envelope. Before they’ll open your email, your recipient considers four things: 1) the sender (or “from” name), 2) the subject line, 3) the preheader and 4) the preview pane.… Read the full article
3 hacks to keep your content human
Go beyond the bot for engagement
A redditor posted a list of SEO resources for writers to my favorite Reddit subgroup the other day. Thanks, ChatGPT!… Read the full article
How reading from screen vs. paper affects your brain
People find it difficult to concentrate online
Most Americans spend at least 8.5 hours a day looking at a screen, whether a TV set, computer monitor or mobile device, according to a study by Ball State University.… Read the full article
Don’t lose your budget dust
5 ways to invest your year-end money before it gets swept away
’Tis the season for many of us to use what remains of our 2023 budget … or lose it altogether.… Read the full article
How long should a press release headline be?
Keep headlines short, like The New York Times
Hey, PR pros: Would you like to see your story in The New York Times? Then why not write like the Times?… Read the full article