How long should your headline be?
Here are three ways to write news release headlines that readers want to read and that journalists want to cover:
Ann Wylie’s blog of writing tips
How to get your facts right
Don’t let generative AI cost you your job and reputation
You’ve read the headlines: “ChatGPT Invented Everything in Lawyer’s Court Brief.”
Misinformation and inaccuracies top the list of communicators’ concerns about using AI to write, according to a study by The Conference Board and Ragan Communications.… Read the full article
ChatGPT, Bing or Bard?
Which works best for you?
Which Generative AI-bot works best? According to the Nielsen Norman Group’s latest study, the bots rank like this:
- Bard/ChatGPT: This difference is only marginally significant
- Bing
What’s the matter with Bing?
63% of CEOs seek AI ROI soon
Help your chief hit target now
Nearly three-quarters of U.S. CEOs say AI is a top investment priority, according to a new study by KMPG.
They expect AI to transform their businesses — growing revenues while making processes more efficient.
What are we so afraid of?
Avoid potential pitfalls while using AI as a writing tool
A friend suggested the other day that school children should be prohibited from using AI to write essays.
Write better and faster with AI
AI unlocks 47 years of productivity gains, instantly
Get all your work done in half the time, be the office hero and go home early.
It’s my favorite headline ever, and it describes what’s going on with AI right now.… Read the full article
How to write a bulleted list
11 tips for crafting a good list
Lists are power points in your content marketing pieces and on your webpages.
Here’s a list of ways to make the most of them:
1.
… Read the full articleGet recipients to open the email envelope
It takes 4 elements to boost open rates
Call it the envelope. Before they’ll open your email, your recipient considers four things: 1) the sender (or “from” name), 2) the subject line, 3) the preheader and 4) the preview pane.… Read the full article
3 hacks to keep your content human
Go beyond the bot for engagement
A redditor posted a list of SEO resources for writers to my favorite Reddit subgroup the other day. Thanks, ChatGPT!… Read the full article
How reading from screen vs. paper affects your brain
People find it difficult to concentrate online
Most Americans spend at least 8.5 hours a day looking at a screen, whether a TV set, computer monitor or mobile device, according to a study by Ball State University.… Read the full article