Romance meets finance in this feature
How do you organize a compelling feature?
Model this piece, which Loring Leifer wrote for Northern Funds’ marketing magazine, Northern Update.… Read the full article
Ann Wylie’s blog of writing tips
What’s the best article writing structure?
‘From Tina Turner to Taylor Swift’
When Ian Jones needed to craft a — yawn! — diversity story for employees at Columbia Gas of Virginia, his first instinct was to go with a fact pack.… Read the full article
How to structure an email invitation
Sensus goes to the science museum
When I teach the feature-style story structure, communicators nod. It seems reasonable that readers would prefer concrete, creative stories to a hierarchical blurtation of facts.… Read the full article
How to structure a blog post
WCB-Alberta takes on opioid addiction
I love it when my clients send me their rewrites after I present a writing workshop.
For one thing, it’s gratifying to see that people’s writing actually improves after I visit!… Read the full article
What’s the best blog post structure?
Credit Union explains EQ in a feature
“Always grab the reader by the throat in the first paragraph,” said Time magazine reporter Paul O’Neil. “Sink your thumbs into his windpipe in the second and hold him against the wall until the tag line.”… Read the full article
How to organize content [Example!]
Strathcona County masters feature-style story structure
Here’s the good news: You already know how to organize your copy.
Just think back to what your third-grade English teacher taught you.… Read the full article
Importance of writing in public relations?
Journalists and bloggers need help
Call her a preditor.
Elisa Lagos was an Edward R. Murrow and Peabody award-winning TV producer for ABC News.
Make that editor.… Read the full article
What’s the importance of public relations writing?
Just 3% to 45% of releases actually get the word out
PR professionals have been married to the traditional PR writing approach since Ivy Lee created the news release more than 100 years ago.… Read the full article
Try second person for press release leads [Examples!]
Lead with you in media relations pieces
It’s counterintuitive, but true: The product is never the topic. The program is never the topic. The plan is never the topic.… Read the full article
Avoid announcements in press release leads
Don’t announce that you’re announcing
When I was editor of an executive magazine, I received dozens of press releases every day.
This was back in the day when releases moved on paper, so I read them over the trash can, giving myself just a few seconds from the time I picked the release up off the stack to the time it hit the circular file.… Read the full article